February 11th, 2014

elements® … Making it Happen in 2014!

elements® fitness and BalanceDiet franchisees gear up for their biggest 2014 ever…
Read below some of our expansion projects and new additions from around the globe!

les mills 2elements® announces Partnership with Les Mills!
BodyPump™, S’haBam!, Body Combat to be featured at elements®

elements® has further enhanced the fitness experience within our clubs, announcing an international partnership with group-fitness leader Les Mills.  The arrangement will offer a rotation of 5 new signature classes at elements® clubs, including the wildly popular BodyPump®, Body Combat, and S’haBam.  These offerings, choreographed with cutting edge music and entertainment, will expand the base of memberships and signature amenities.  The collaboration between the brands also includes enhance visibility and marketing programs, industry workshops at elements® locations, and  instructor training across the United States.

Les Mills recognized elements® as a leader in fitness for women.

genetic test
BalanceDiet Expands Genetic Testing Options
Exclusive Genetic Test for Weight Loss gains more popularity

BalanceDiet features an exclusive Genetic Test for weight loss, a very popular part of our signature plans.  A simple swap of your cheek, and several days later the client’s metabolism is idenitifed as a “fat reducer,” “carb reducer,” or “Better Balancer.”  Our exclusive online plans and weight loss products are automatically customized for the client to creat a simple and highly effective roadmap to permanent weight loss.   This genetic test has been backed by years of Stamford University and Interluekin Research, and is proved to help clients lose weight 2.5 times more quickly!

dr oz BalanceDiet Adds Laser Lipo to its Service Lineup!
FDA Approved Zerona Laser adds great slimming option to the BalanceDiet/thinspa® lineup

BalanceDiet is proud to announce the addition of LaserLipo scultping services to its store lineup.  The fast and highly-effective (non-invasive) slimming procedure is currently being tested at BalanceDiet’s Corporate Location in Atlanta Georgia, and will soon be rolled out to additional BalanceDiet and thinspa® locations.  Clients can combine laser lipo (shown to quickly, safely, and permanently lose 5-6 inches off the waist) with other signature amenities such as our Results Garuanteed™ programs or DetoxDiet®, making for a complete weight loss experience.

BD_results_logo_lockupWelcome new BalanceDiet clubs!
BalanceDiet Adds 5 New US Locations

BalanceDiet will be adding more great locations to it’s map in the upcoming months, including New York, Los Angeles, Cape Cod, and Tampa in early 2014.  Clients really connect with the contemporary and customizable programs at BalanceDiet, starting from just $17 per month!  Using our proven approach and exclusive products, we have built large and growing member bases and changed the way people view weight loss.

More growth is planned in Q1 2014 for BalanceDiet, including additional locations in Florida, California, and the Northeast, as well as our first internaitonal locations in Latin America. BalanceDiet will be conducting a 3 day training event in Atlanta Dec 4,5,6 for new franchisees.

at home banner 2
BalanceDiet at Home™ Grows with Record Participation

BalanceDiet at Home™, our fast-growing work-from-home or office opportunity, is growing quickly with highly qualified coaches and practicioners from around the country. Our Facebook and Social Medla campaigns, and Perkville® rewards program are spreading like wildfire, and helping to lose weight and transform hundreds of clients every day.  The ease of startup, flexibility of the program and hours, and the ability to expand into a BalanceDiet Store have made this a very popular way to get started in successful business ownership.

tampaW 3

Shapes Fitness becomes elements® in Tampa!

Things heat up in Tampa as Shapes Fitness becomes elements® on the West Coast of Florida. The conversion includes a complete renovation of the club “elementized” as well as signature amenities such as thinspa®, fitness retail, and eucalyptus steamrooms.  The club already bosts over 2,000 members and growing for a very successful January!

Welcome New Team Members!

elements® and BalanceDiet are pleased to welcome Mary Mraz and Rich Wallinsky to our team!  Mary brings nearly 20 years of business, management, and weight loss expertise and will be working with BalanceDiet franchisees and managers to take their sales to the next level.    Rich joins elements® from the business development world, and will be working on developing expansion plans, resales, and new business development.  Next month, we will be adding Chris Grubbs to our new in-house managed personal training department at elements®.. “smart fitness” – Chris has over 12 years of national high volume PT sales and robust personal training background, expanding elements personal training department to rival (or exceed) any of the top brands.

e_girl1W 2Inches-a-Weigh Becomes BalanceDiet

BalanceDiet is thrilled to welcome the Inches-A-Weight locations to our growing family.   inches-A-Weight members and clients can now experience all that BalanceDiet has to offer, including our award-winning supplement lineup and our proprietary genetic test for weight loss!   We are very happy to welcome these successful team members and new clients  to our brand family!

You may have noticed that BalanceDiet’s website received a facelift and expansion recently. We have now added Live Chat as well as a national 1800# for prospects to more easily be put in touch with their closest BalanceDiet Center.  Clients may also now order directly from the web or their phone, and have products shipped directly to their home for no extra charge.


mobile_WOnline Store and Online Tools!

We are pleased to announce our one-year expansion project for new member/client tools is now complete, and training is underway on the newly expanded client and member portals.  We have developed expanded wellness tools, integration with our exclusive genetic weight loss test, and new features such as direct-shipping of products to clients, in partnership with SetPoint Health.

Each BalanceDiet store and Home Coach now has an individual (mini-site) including online store, online wellness member tools, and info for weight loss links.  As part of this service expansion, personal trainers, coaches and clients may order products via the web for immediate shipment to their home or office, allowing clients to receive service around the clock.     (to view a sample online tools, click here)

Mobile Websites Expanded

In case you haven’t searched recently, elements® has expanded its mobile phone tools to include more features such as club booking, free pass downloads, and book-a trainer features.  Our mobile usage is up over 22% over the past 90 days, and expected to grow even more in the upcoming year.

elements® Grows in New England!

elements® expands in New England this Fall in Canton (Sharon Area), MA … inching closer to center city Boston. Canton is a great location, and already under construction. Pre-sales began last week with a very strong start.  The team started with a record 95% show ratio on appointments and over 50 members enrolled during the first week.  Canton joins elements® in Wareham and soon to be coming to Cape Cod, Leominster and other New England markets.


elements® arrives to Las Vegas!

Move over Miami… the West Coast heats up with a new showcase elements® club being announced for Las Vegas.  One of the strongest markets in the US in terms of growth, and an exciting place for the brands to grow to.   elements® Las Vegas will be in site selection soon and will be opening in 2014.


Saudi Arabia Begins Countdown to Opening Day

elements® and BalanceDiet™ Mid-East debit will be very soon in Riyadh, the capital city of Saudi Arabia, with a multi-level, glass showpiece club. The club will be one of the largest in the elements® network, and will feature a whole new level of luxury amenities including carport, luxury spa, full retail centre, and more. The open-air construction and use of marble, glass, and branded features make the club visually stunning.  elements® will be the largest gym for women in the Middle East.

new additions_W
New BalanceDiet Products Added

BalanceDiet is proud to announce some great new additions to its product lineup, including 6 new flavors of protein bars and 6 new nutrtional supplements.  BalanceDiet features an award-winning line of exclusive products which can only be found at elements® and BalanceDiet clubs.

All of our products are manufactured under pharmeceutical guidelines under strict protocols, and are of superior quality and efficancy to store brands.  New product additions include:  Ultra Sugar Stabilizer, Ultra Female Support,  Super Immunity Boost, Vitamin D Complete, and Ultra B12, bringing the total variety of BalanceDiet’s popular products to over 60 (and growing!)

SEO Making Strides!

In August we announced our national co-op marketing for all club locations in conjunction with SEO Haus, our online partner.  Since its inception, 7 of our locations have landed at #1 in Google for their local searches for at least one local keyword, and results are improving every month.  Christine Martingale is our SEO/optimization point person for this department, and has been really making good strides.  BalanceDiet™ and elements® franchisees receive an expanded array of tools and assistance to help their clubs be found easily be local shoppers, expanding our local web presence to generate even more traffic in the upcoming months.

At elements® and BalanceDiet, we are in the business of Success!
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• Over the past 24 years, we have helped tens of thousands of clients successfully lose weight.

• Our proven weight loss plans and award-winning branded products continue to grow in popularity, with new locations opening from Coast to Coast!
• Exclusive technology, such our genetic test for weight loss and mobile tools keeps our clubs on the cutting edge

• Our franchisees are backed by a growing expert team

Looking for a great business opportunity in a fast-growing industry?
As an elements® or BalanceDiet franchisee, you receive hands-on training and support, and tap into fast-growing industries….

Get Started Today … Ask us about our turn-key financing programs!
Call us today (305) 535-1525 or click here to receive info

Reserve your territory Be in Business for 2014!

This is the ideal time to become a franchisee! Special Financing Programs and Landlord Incentives make getting started easy.
We provide all the help you need… site selection, design, recruiting, full training, marketing, and more!

Call Colleen today for more information (786)-363-4211 or click here

Q: What are the Next Steps to Get Started?

1. request information and schedule presentation
2. discovery process / due diligence / meet other franchisees and our team
3. reserve territory (1-2 weeks)

4. secure funding and site (3-8 weeks)

5. construction, training, and presale (5-10 weeks)
6. You’re in business!

Q: Are Area Development Opportunities Available?

Yes, in select markets

Q: How Much Capital is Needed to Get Started

The cost to open a store varies, typically between $65,000 – $450,000  (depending on brand concept and size)
Financing is available based upon credit and your location through approved 3rd party lenders
Typically, a minimium of $15,000 and good credit is needed to get started.

Q: Do I need any prior fitness or weight loss experience?

No, our franchise program offers comprehensive training for your staff.
No prior industry experience is needed.

Get Started Today
Click Here to Receive Information and Availability
or Call Colleen at (786) 363-4211

email info@elementsforwomen.com
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elements brand, Elements Clubs, Franchise Startup Articles

new_blogNew elements® Website for E2 Investors!
For foreign investors, E2, EB5, and L visas are popular ways for investors to obtain a path to citizenship in the United States.  As leading US franchise brands,  elements® and BalanceDiet  offer to accredited investors a variety of great opportunities.   Our program includes a experienced network of professionals including immigration attorneys, relocation specialists, and business advisors.We have recently launch an E2 Visa website, to showcase all of our available opportunities in one place.

Opportunities are categorized by (active/passive) as well as city and location.Prospects may browse and link to the main franchise and brand sites, to discover more about our brands and find the best opportunity (franchise) for them.  New opportunities are added  and updated regularly to always have the most current information.  This site can also be a useful resource for business brokers and international business brokers.

Photos are added to help  prospects visualize more the opportunity they are considering.To visit our opportunities website visit: www.elementsE2.com

1 February 2014

Economy, elements brand, Marketing

elements® announces the launch of  a new boutique fitness brand… STUDIO®!

Across the US, the new rage in fitness is the boutique fitness club… Reebok Crossfit™, Yoga and Pilates studios, Soul Cycle, Barry’s Boot Camp just to name a few.   Consumers are demanding an elevated group fitness experience, and willing to pay for the great results!

These smaller (boutique) centers typically have one specialty, and cater to a very focused and growing clientele who are willing to pay upwards of $100 monthly or more for the elevated experience.

For many years, we (elements®) have been a leading fitness brand. Our amenities, products and lifestyle tools are all geared for an all-around member experience. In January, we were very proud to announce the introduction of STUDIO®, our 3,000 sq ft (co-ed) premium fitness boutique.  STUDIO® by elements features all of our top signature offerings: award-winning classes, personal training, BalanceDiet™ weight loss, TRX® and more!  STUDIO® offers the top classes, top trainers, and top fitness services in a well-designed and easy to manage footprint.  It is designed as  a neighborhood fitness concept.

• 3,000 sq ft  (complete real estate assistance provided)
• co-ed fitness, premium classes, personal training, and weight loss
• includes BalanceDiet Weight Loss & Products
• Signature classes including TRX®, Zumba®, Body Pump, and more!
• Flexible Hours of Operation
• Easy to Open, Easy to operate format
• Complete training and support provided

Open a STUDIO® Club for under $150,000

Click Here to Download a STUDIO® Brochure

11 January 2014


For those of you that walk into a Starbucks today, you will see something new…  Cold Pressed Juices!  That’s right, Starbucks has entered the wellness game in a big way, with its acquisition in 2011 of Evolution Juices, and now offering the fresh, pressed juices system-wide.

At first glance, you might not think this affects the supplement and wellness industry overall – but it will.

Starbucks is one of the largest food retailers in the world, and they do not take chances with their products.  This is a bold new direction for them, and a very strong indication of just how powerful the wellness, fresh foods, health living, and fitness movements are in the US. There has never been a better time to be in the the weight loss and wellness industry, demand for healthier lifestyles and related weight loss products is surging.

But, in the case of Starbucks, what happens when a client wants the benefits of fresh juices and salads, but doesn’t want to spend $8-$12 per juice? (or doesnt have the time to stop by daily)?

Like Juice Plus, 02 SPA BOOST by BalanceDiet is a blend of superfruits, reds, greens, and anti-oxidants, highly condensed into a powder or capsule.  But unlike Juice Plus, our 02 Spa Boost is made in a pharmaceutical grade labs with the highest quality organic raw ingredients. It’s packed with 32 reds and greens into a single serving …  giving a consumer the benefits of a very health diet… for about $1 per day.

Industry-wide, we will see a surge in demand for “superfoods” supplements…  on this subject I am glad that our BalanceDiet centers are ahead of the curve.

31 August 2013



Chris Palumbo, un empresario con base en Miami, es el hombre detrás de muchos de los productos y marcas populares de fitness en EE.UU. y de estilo de vida, incluyendo los Elements® fitness

En este artículo vamos a conocer a Chris, y también obtener una visión de muchas de las tendencias de fitness más populares del momento…

·             Chris, ¿De dónde sacaste tu pasión por el fitness?

Desde muy joven siempre he sido activo. Mis padres eran vegetarianos y atléticos, así que el ejercicio y comer sano era una parte de mi vida desde muy joven. Pero no fue hasta la escuela de negocios cuando me di cuenta de que mi pasión también podría convertirse en una profesión lucrativa.

¿Cuándo supisteis que querías tener tu propio negocio?

(Risas) Yo fue un emprendedor desde muy joven. Recuerdo que, cuando niño  tenía un negocio de limpieza del barco y comencé varias empresas que crecieron. Siempre vi oportunidad en todos los lugares. Mi familia fue de mucho apoyo, mi padre y mi abuelo siempre habían tenido sus propios negocios, por lo que, para ser honesto, no estoy seguro de que he le dado demasiada importancia a la obtención de un “trabajo”.

¿Por qué eligió para comenzar ElementsforWomen?

Comencé en la industria del fitness como dueño joven de un gimnasio mixto (hombres y mujeres), World Gym. Aprendí un poco sobre el negocio, sobre la demanda de los consumidores, y también sobre las tendencias generales del mercado. Cuando amplié mi operación inicial, y aprendí más sobre la franquicia y el poder de la marca, empecé a ver grandes posibilidades y una tendencia de crecimiento importante hacia el bienestar.

No fue muy difícil ver que muchos de los gimnasios principales eran mixtos, pero que las mujeres representan casi el 55% del mercado. Esta es una tendencia que aumentara en el futuro. Para mí, no habían marcas que atendieran a estas consumidoras ideal, la mujer de 30 a 55 años, con el mayor ingreso disponible y poder adquisitivo. No sólo un gimnasio, pero una marca auténtica, una forma de vida … ahí es donde la idea de los Elements® fue concebida.

¿Cómo fue el proceso de ponerlo en marcha?

Elements® tuvo un comienzo muy particular. Diferente a muchas marcas de fitness, que han evolucionado con el tiempo, los Elements® se iniciaron en una sala de juntas en Manhattan, (Nueva York) con un equipo, cuidadosamente seleccionados, de expertos de marcas y de negocios. Nos propusimos diseñar una gran marca, la que se convertiría en un líder en estilo de vida y fitness para las mujeres. Pensamos en la experiencia ideal de un club, las ofertas, los precios, los colores y aspectos comerciales,… todos los aspectos de la experiencia de los asociados. Entonces empezamos con una primera instalación en Atlanta, GA (un muy buen mercado de prueba). El equipo tuvo un buen desempeño, y los asociados realmente se sintieron atraídos por la marca y la experiencia, así que comenzó a franquiciar desde allí.

¿Qué crees que ha sido el mayor obstáculo que han enfrentado durante el comenzó?

El momento inicial fue un poco difícil. Nuestra compañía era muy nueva, cuando la recesión económica de EE.UU. golpeó duro. Muchos de nuestros competidores fueron forzados a la quiebra. Para nosotros, hizo que nuestro desarrollo fuera más lento por varios años, pero nos permitió concentrarnos en otros aspectos, como los suplementos de marca y líneas de productos y Wellness Online (herramientas de salud en línea). Ahora que el espíritu empresarial en los EE.UU. está de vuelta, vamos a tener un período de crecimiento muy agradable.

¿Dónde te imaginas a Elementsforwomen en cinco años? En diez años?

Tenemos una posición muy particular, una familia de marcas de estilo de vida saludables. Elements® es nuestra marca de fitness, y se complementa con un programa muy popular de pérdida de peso “, BalanceDiet ™ “, así como las líneas de productos naturales “Slimberry ®”. Juntos tenemos una gama completa de productos y servicios para emprendedores y franquicias en muchos mercados.

Para crecer correctamente, usted debe concentrarse en la infraestructura de la empresa y de funcionamiento de la unidad por varios años, para asegurarse de que está bien. Lo hemos hecho, y ahora estamos listos para continuar nuestro crecimiento en EE.UU. e Internacional. Hemos anunciado recientemente socios en Medio Oriente y la India, y estamos planeando para el crecimiento exitoso de América Latina.

¿Que destaca a elements®?

En este momento, Elements® es la única marca fitness de servicio completo para las mujeres. Damos un paso más allá… vemos Elements® como algo más que simplemente un gimnasio, Elements® es un estilo de vida. Para nuestros socios de franquicia, lo que abre muchas oportunidades de ingresos, además de la simple membresía y la formación personal. En todo el mundo, los consumidores educados quieren herramientas para ayudarlos con sus metas de bienestar, y la manera de interactuar con su marca fitness allá de la simple asistencia al gimnasio. Ofrecemos todo eso, en una presentación muy bien empaquetada.
Siempre he dicho que debe juzgar la calidad de una marca por la forma en que los consumidores interactúan con él. ¿Se unen? ¿Ellos les cuentan a sus amigos? ¿Interactúan? Todos estos son señales de una marca saludable y clientes felices. Estoy encantado de decir que los Elements ® tiene todo esto.

¿Si alguien, nuevo en el negocio, y no está seguro de qué tipo de club empezar, cuál sería el argumento para recomendar un Elements®?

Creo que el negocio se ha vuelto más difícil recientemente. He estado en la industria del fitness como propietario durante más de 15 años. Ahora, los arrendamientos y los bienes raíces son más caras, los costos en general son más altos, y los precios de membresías y servicios (en muchos clubes mixtos) no se ha mantenido. Ellos siguen cobrando precios similares a los que tenían hace 10 años, con una la estructura de costos muy superior y mucha más competencia.
En general, el mercado es más grande, pero también lo es el calibre de la competencia. Creo que es fundamental para un nuevo propietario alinearse con un equipo experto, y una marca fuerte, para seleccionar el sitio adecuado y asegurar su éxito. Siempre me ha gustado el sector de mujeres – no competimos directamente con las cadenas más grandes, pero logramos atraer a las mejores demográficas (la que va a comprar la mayoría de los servicios auxiliares). Es un segmento cada vez mayor, y un muy fuerte nicho de mercado. En cualquier caso, el consejo que le daría a un nuevo operador es asegurarse que hacer su diligencia debida, seleccione su mercado y proyectos con prudencia, y para asegurarse únanse con un socio con experiencia o franquicia.
¿Cuáles son las diferencias en el funcionamiento de un gimnasio para mujeres y un gimnasio mixto regular?

Como alguien que ha sido dueño de ambos, tengo que decir que los clubes de mujeres son mucho más fáciles. En general, el local es más pequeño, lo que hace la instalación más fácil. Pasamos más tiempo con el diseño y la estética, pero en general se necesita menos equipo. También encontramos que el equipo dura mucho más tiempo que en los clubes mixtos.

Nuestros asociados son excelentes clientes. En términos de facturación y cobro, Elements® tiene mejores porcentajes de recogida que casi cualquier cadena mixta, y nuestro porcentaje de referidos es muy alto también. Nos parece que, en general, las mujeres procurarán una “solución”, en lugar de limitarse a una membresía. Esto permite que el club de empaquetar otros servicios como entrenador, dieta, y el entrenamiento personal..

¿Qué son los mayores desafíos que enfrentan las mujeres para mantenerse en forma, y cómo que Elements las ayuda a superarlos?

Creo que el desafío es el mismo para todo el mundo… estilos de vida muy ocupada y demasiadas malas decisiones en lo que consumen, lo que conduce al aumento de peso y un estilo de vida sedentario. En general, la industria del fitness tiene dificultades para atraer a la población en general que se comprometan al ejercicio. Creo que, como industria, tenemos que darnos cuenta de que podemos atender asociados en muchos aspectos, come en línea, con productos, y servicios de marca. Un hermoso edificio puede aumentar la credibilidad y la presencia de la marca, pero tiene sentido tener otras opciones de venta. Elements® hace muy bien, tenemos muchos productos y servicios premiados, además de simplemente un entrenamiento para nuestros clientes.

¿Alguna vez se ve a sí mismo abriendo un Elements® para hombres o un Elements® para Todos?

Creo que es importante tener el enfoque con el fin de tener éxito. Tenemos una posición excelente y muy particular con Elements®, líder en el gimnasio de servicio completo para las mujeres. Nuestro crecimiento planificado implica la identificación de importantes socios internacionales y regionales, y la adición de más lugares exclusivos en el mundo También disponemos de una familia cada vez mayor de líneas de productos y servicios relacionados. Muchos de nuestros diseñados productos son adecuados para los hombres, pero siempre los venderemos a través de nuestro consumidor objetivo, la mujer. Entendemos que las mujeres compran de manera diferente, y tienden a construir una relación con una marca. Entendemos que esta relación puede ser muy valiosa para una empresa – por lo que mantenemos a nuestro enfoque.

¿Hay algo que te gustaría añadir?

Sí. Me sentí muy halagado de ser invitado a dar esta entrevista para Mercado Fitness. Viviendo en Miami por 5 años, entiendo de primera mano la importancia del mercado de América Latina, y las grandes oportunidades que tenemos por delante, sobre todo en la aptitud y el bienestar. Yo viajo frecuente a América Central y del Sur y, por supuesto, que visito gimnasios y tiendas de suplementos en cada país. Creo que el mercado del fitness en América Latina es lo suficientemente maduro como para tener en cuenta la segmentación de la marca y el desarrollo exitoso de las marcas especializadas. Veo una enorme demanda de productos de calidad para la pérdida de peso y servicios, suplementos nutricionales, herramientas de entrenamiento y programas. Debido a que nuestras marcas está muy desarrollada en los EE.UU., tengo la certeza de que nuestras marcas pueden añadir fuerza y ​​la confianza de los consumidores a nivel internacional, como hemos visto en Asia y el Medio Oriente.

Es un momento muy emocionante estar considerando la apertura de un gimnasio u otro negocio de salud en América Latina.


Elements® fitness: servicio completo de fitness y marcas de estilo de vida para las mujeres.

Establecido: 2005

Primera unidad franquiciada: 2006

Unidades franquiciadas: 18 de funcionamiento – 25 territorios en desarrollo

Unidos registrado en: Todos los estados EE.UU. / Canadá

Fuera de los EE.UU.: Sí / internacional

EB5 y oportunidades de inversión disponibles Int’l

Términos financieros

Inversión en efectivo:                                                       U$ 100,000

Inversión Total:                                                                U$ 300,000-650,000

Capital contable mínimo:                                                       U$ 400,000

Cargo de Franquicia:                                                       U$ 39.900

Regalías:                                                                                6%

Número medio de empleados:                                             6

Propietario pasivo:                                                                 Sí

Basado en Casa:                                                                      No

Empresa a empresa:                                                              No

Oportunidades de Franquicia Maestra:                                  Sí

Asistencia financiera proporcionada:                                     Sí

Asistencia Selección del Sitio:                                              Sí

Asistencia en la negociación del contrato de arrendamiento         Sí

Asistencia de reclutamiento:                                              Sí

Sobre elements®

elements ® se diferencia de otros proveedores de gimnasio en su enfoque “equilibrado” para una vida sana, y cuenta con una gama completa de productos y servicios de marca, así como un software de operación altamente aclamado que gestiona una base de datos central, comercialización, facturación y cobro.

Elements ® ofrece una formación franquicia completa y sistema de apoyo, incluida la asistencia completa con la selección del sitio, implantación, formación in situ, soporte pre-apertura, y las ventas en curso y ayuda a la comercialización.

elements ® fitness es parte de una familia de varios millones de dólares de las marcas de estilo de vida saludables, incluyendo la Compañía BalanceDiet ™, thinspa ®, Slimberry ® productos para bajar de peso natural, eTV ™ y mucho más. El equipo Elements ® proviene de algunos de los nombres más grandes de venta al por menor y uno gimnasios como Bally, World Gym, Crunch, Guess y Clinique. La experiencia colectiva de un conjunto de equipo de gestión trae una riqueza de conocimientos y experiencia estratégica de la empresa, las marcas, y socios de franquicia en todo el mundo.


Considerado como un líder visionario, estratega, y empresario, Christopher Palumbo es licenciado en Diseño Industrial y Economía y tiene una  maestría en Administración Industrial de la Universidad de Carnegie Mellon.

Nombrado “One to Watch” por “Investors Business Daily” en 2010, y presentado en numerosas publicaciones nacionales e internacionales, Palumbo comenzó su carrera como un socio en una empresa de desarrollo de bienes raíces, donde desarrolló conceptos de marca para las comunidades de centro turístico en el sur de la Florida y las Carolinas. A partir de ahí sus logros empresariales crecieron mientras que  Christopher cambió de marcha y utilizó sus talentos para crear un concepto de tienda World Gym premiada, que ahora sirve como el modelo de trabajo para World Gym mundialmente. . Él fue dueño y operó clubes de salud exitosos en las Carolinas, que fueron adquiridos por Gold’s Gym en el 2004.

Chris utilizó su posición dentro de la organización para orquestar un cambio de tendencia y el plan de capitalización para la marca World Gym ™. Inmediatamente después, Palumbo y su equipo pusieron en marcha la marca Elements® de bienestar y estilo de vida en Manhattan en 2006, para llenar un hueco que existía en la industria del bienestar para las mujeres. La marca privada ha llegado a atraer a inversionistas y socios a nivel mundial quienes se convierten en una familia de marcas de estilo de vida saludable, incluyendo Elements ™, eTV ™, Slimberry ®, thinspa ™ y elementos de vida. Una rama especial, la empresa BalanceDiet, ha pasado a desarrollar como una de las marcas de mayor crecimiento para la pérdida de peso en los Estados Unidos.

A la fecha, ha trabajado con muchas de las compañías más grandes y de mayor reputación en la industria de fitness y de recreo, y se destaca con frecuencia en la industria y la prensa nacional.

Chris Palumbo reside en Miami, FL

13 August 2013

BalanceD, Franchise Startup Articles, Popular Posts

Workplace Wellness is becoming the buzzword these days… HR directors, under a directive from Obamacare, must implement a wellness program on site (for any business with over 50 employees) by early 2014.  Although controversial, the move seeks to help employers benefit from a healthier and more efficient workforce.

In the past, many corporate wellness programs have had a historically low adoption rate among employees, simply put – they are boring. Even though many programs are offered free of charge, and on company time, employees still do not opt in to receive the benefit.  Employers and CFO’s are aware generally of the costs on an unhealthy workforce (higher insurance premiums, sick days, slow performance) but until now did not have too many options to correct it.

There is a nice article below, from the Wall Street Journal, which details the problems with many corporate wellness programs.   When we set out to redefine workplace wellness at BalanceDiet, we took all of these current issues into account.  Our goal was to create a program that was not only flexible and effective, but it would also have record-setting adoption rates by employees.  We achieved this by allowing employees to customize their “track”…  they can opt-in to weight loss, fitness and vitality, or productivity and stress management.  Each track has its own highlights, and targets a specific need of many employees.  By allowing employees to have a say in their package, there is more value for them. By having a combination of on-site, online, and home based offerings, usage becomes higher and results become better.  Employees can even take advantage of optional add-ons, such as healthy snacks, a genetic test for weight loss, or medical grade supplement at a deep discount. With this type of program, everyone wins  (and we have the results to prove it!)

For more information on BalanceDiet workplace wellness programs, please click here



During the congressional debate over ObamaCare, few provisions stirred less controversy than an amendment providing incentives for companies to encourage their workers to stay healthy. It’s a turbocharged version of “workplace wellness” programs: If employees fall short of their targets—on blood pressure or weight, for example—employers are allowed to make them contribute more to their health insurance. The idea is to rein in medical costs by reducing worker illness.

There’s only one problem: Workplace wellness programs don’t work. Such programs, which have been around for more than two decades, are ineffective at reducing costs, lack support in medical literature, are unpopular enough to require incentives, and are occasionally even harmful to employees.

The Rand Corp. recently released a study of workplace wellness that was undertaken at the behest of the Obama administration. The study strains to find positive results, but phrases like “the change is not statistically significant” and “the size of these effects is small and unlikely to be clinically meaningful” keep popping up.

We’ve studied the economics of wellness programs—a $6 billion industry, according to the 10th Annual Report on the Disease Management and Wellness Industries—for five years and have found that the business itself is much less circumspect than Rand about its successes. Consider US Corporate Wellness, whose marketing materials have boasted that its wellness-program participants at Denver Children’s Hospital “are 230% less likely” (exceeding the 100% mathematical limit) to use the hospital’s extended-illness benefit.

Another wellness company, Interactive Health, reports in its “2013 White Paper” a case study in which only 5% more people reduced their risks than increased them—but the (unnamed) client nonetheless is said to have saved the equivalent of $54,000 for each of those reduced-risk participants in 2011 alone. No easy feat when average corporate medical spending is about $6,000 per person annually.

These are only the more extreme cases of dubious wellness-program statistics. Almost every wellness company shows savings by comparing motivated participants in its programs with unmotivated nonparticipants—ignoring, for example, the obvious fact that people who want to quit smoking will quit at higher rates than those who don’t, regardless of whether an employer offers a program. Another trick is to count only the people who improve—such as smokers who quit, but not quitters who resume smoking.

The wellness numbers can be further enhanced by attributing all employee health savings to wellness programs—statistically fewer-than-expected broken legs, for instance—rather than using measures to tally the reductions in medical events that a wellness program might have prevented, such as heart attacks and diabetes flare-ups.

Speaking of which, vendors do not track or even identify these wellness-sensitive medical events. That’s a savvy move because the onset of heart attacks and other maladies that might be reduced by healthy living are relatively uncommon. Preventing all of them for a company’s entire workforce wouldn’t save nearly enough to cover the average wellness-program expense, which including incentives can approach $1,000 per participant annually. For instance, in a typical group of people eligible for a corporate wellness program, only about one in 800 per year suffers a heart attack.

Enough employees resent the intrusiveness of these programs that the National Business Group on Health reports that since 2009 the average employer has had to double incentives—such as cash payments and reductions in insurance premiums—to maintain employee participation. The well-publicized $600 penalty that the drugstore chain CVS levied in 2013 on employees who refused to participate in screenings to measure body-mass index, weight and glucose levels is more typical than not. The average amount that employees forfeit by refusing to participate in wellness programs is $521, according to the National Business Group on Health.

For those employees who do participate in workplace-wellness programs, the information they supply about their health is not necessarily reliable. For example, even if they are promised anonymity, many are not going to admit how much they drink if they over-imbibe. An employer endeavoring to create a culture of health may in reality be creating a culture of deceit.

Finally, these programs can even harm employees as the workers follow up on recommendations by getting unnecessary testing. For instance, many wellness companies still recommend the PSA test for prostate cancer, even though the federal government specifically recommends against PSA screening because of the likelihood of false-positives.

This harm is not just theoretical: Nebraska recently found that at least 10% of state employees participating in its wellness program had various “early-stage” cancers, an epidemiological rate extremely unlikely anywhere this side of a toxic-waste dump. The over-diagnosis nonetheless sent those supposed cancer victims on a painful, emotionally draining, potentially dangerous quest to address what in most cases was a phantom illness—mostly at Nebraska taxpayers’ expense. Yet despite all that cancer spending (which the state did not track), the magic bean-counting of wellness math allowed the state to claim $4.2 million in savings by its program.

There are popular and valuable aspects to the workplace-wellness mania, such as on-site gyms, corporate sports teams, healthy cafeteria food and free nicotine patches. But take out those components that don’t need or benefit from government incentives or regulation and here’s what’s left: Employers paying workers to fill out anonymous forms about their health, facilitated by human-resources departments reliant on vendors and brokers to concoct math to justify these programs . . . all in the name of preventing medical events that vendors don’t track. But don’t despair, ObamaCare will surely straighten it all out.

Mr. Lewis is the author of “Cracking Health Costs: How to Cut Your Company’s Health Costs and Provide Employees Better Care” (Wiley, 2013). Mr. Khanna, a health and wellness consultant, writes the “Khanna on Health” blog.

A version of this article appeared June 21, 2013, on page A13 in the U.S. edition of The Wall Street Journal, with the headline: Here Comes ObamaCare’s ‘Workplace Wellness’.

12 August 2013

elements brand, Elements Clubs, Franchise Startup Articles, Popular Posts

It was a pleasure to be interviewed this week by Rachel Zabonick, an editor for Club Solutions Magazine.  Club Solutions is regarded as a leading trade publication for fitness entrepreneurs, successful health club owners, and wellness investors around the globe.

As elements for women continues to grow around the globe, we are receiving more attention from potential developers, investors and the media. It is certainly flattering, but at he same time presents some pressure to make sure the brands and systems stay one step ahead of our growth curve. Luckily we have a very talented and experienced team to strategize, build and manage growth and operations .. certainly there could be more serious problems to have in business.   Coupled (and helping) elements franchise growth is the booming trend of wellness in the US and beyond.  After many years, consumers recognize that maintaining a healthy lifestyle is more than a smart option, its a necessity for their vitality and longevity….  it’s a great time to be an investor or owner in the fitness industry.

Below is an except of the interview in Club Solutions Magazine…

-How is elements® fitness different from other women’s-only gyms?

elements® was designed to be a lifestyle brand… meaning that we focus on a total member experience, more than simply the workout or the gym visit. In our marketing we say “elements® is more than just a gym… it’s a lifestyle!”   This translates into us being able to offer an entire suite of wellness and transformation products in addition to memberships.  Our clubs offer the full-service membership options, along with branded product lines, online tools and services, at home coaching, and more. Members perceive us as their trusted lifestyle expert, which translates to higher revenue per member, and better retention.

Our ancillary revenue sources are substantial sources of revenue for our clubs, it is our belief that this philosophy has to be “engineered” into the fabric of the brand.  Within the industry, I see many clubs try to add revenue centers but then fail. One of those reasons could be that members don’t perceive (for example) their gym to be the best place to receive a massage, or weight loss advice.  To truly be successful at multiple-revenue centers requires a re-thinking of the entire client experience. At elements®, our central brand team develops popular add-ons and seasonal promotions for the clubs, allowing the managers to focus only on selling and business development.

Many of the women’s clubs I have seen missed the mark when it comes to offering like-services to co-ed clubs, or re-investing into the physical plant.  The classes and services at women’s clubs shouldn’t be watered-down, on the contrary they should be positioned to serve members of all levels.  Members are excited about their decision to join an elements® club, we take that relationship very seriously on our end to continue to deliver world-class programming, amenities, and products to maintain or grow that relationship.

-If I were a potential franchisee, why would I want to pick elements® fitness as a club to franchise?

elements® first and foremost is a very strong brand. Even in new markets, the brand quickly gains popularity among our core audience, and we use powerful community building and retention programs to help grow the initial membership base quickly. We operate in a relatively competition free niche of the market, and have the benefit of higher retention levels.

The elements® membership model is one of “customizing your program” via add-ons.  Our base membership price is extremely competitive (even with low price models) and members can add or remove services (switch plans) very similar to the way a cell phone plan is typically setup. In terms of our team, we have a very seasoned branding and operations team, with real world experience in owning and operating clubs, we spend quite a bit of time in the field making sure the member experience is right, and help to track each of clubs performance in real time via a brand dashboard. Franchisees (whether they are new or seasoned operators) will find many valuable branded programs, exclusive product lines, and marketing tools, which they can simply tap into.

By building the brand as a lifestyle rather than simply a fitness club, we have redefined how members perceive the membership product, and are able to reach (and sell) to them beyond simply within our four walls. This is perhaps one of the greatest differences between elements® and other health club brands.

- Do you think this is a good time to be investing into the fitness industry?

As a potential investor into the fitness industry, you have many opportunities. The good news is that our industry is growing quickly… there are more consumers spending more money than ever on health, fitness, and gym memberships.  wellness is no longer a fad, its a way of life.  That’s the good news…

The bad news is that competition is more sophisticated than ever,  real estate prices are higher than ever, and the consumer’s expectations are higher than ever.

What does this mean?  It means that you can make a great living owning fitness clubs, if you do it right – but aligning with the right partner is critical – because operators can no longer to make those beginner mistakes or errors in marketing. Operators cannot afford to get their pricing and compensation plans wrong – this is where a good franchise comes in.

I was the owner of larger co-ed clubs, its how I began in the business.  I found the overall per unit overhead and competition to be too great for my taste, and was looking for a higher ROI per unit.

After I sold my initial clubs, I decided to re-enter with a smaller model, with more “firepower”.  Women generally are stronger consumers than men, they are more likely to refer their friends, and more likely to take advantage of ancillary services and training to reach their goals – as an investor I was very attracted to the niche of women’s clubs.

We tell prospective franchisees that there are several factors which they should decide before making there selection, there is not always a right or wrong answer – but there can be a right and wrong answer for certain people or certain markets.

-In June, you announced continued expansion in the Middle East. Why do you think the Middle East is a wise area for the brand to invest in?

There is tremendous potential for fitness, wellness, and supplements in the Middle East. These are markets with high disposable income, but in many cases lack the service options that we take for granted here in the US.  American brands do extraordinarily well overseas, so for brands such as elements®, launching flagship clubs in that region positions us as a leading lifestyle and fitness brand for women.

In many middle-eastern cultures, there is separation between women and men, so women-centric clubs such as elements® are needed to service the population.   We are adding more amenities, such as a members lounge and a full thinspa® to our newest location in Saudi Arabia, making it a wellness destination for members.  The initial response from consumers is one of excitement, the club has been very well received.

Addition locations are planned across the Middle East, including a signature BalanceDiet Club in Dubai. We are also preparing for a substantial launch into Latin America, by hiring a multi-lingual team in our Miami offices and beginning to translate the brand materials. International markets represent huge growth sectors both for elements® and for many US brands.

-What are your expectations for the franchise’s future?

This is possibly the ideal time to be in the fitness (and wellness) industries.  Never before has fitness been so mainstream, and this will only continue.  Elements® has growth plans via 2 channels: our elements® clubs as well as our online properties.  We will be growing the footprint of the brand into strategic US and international markets, as well as into communities with our innovative lineup of amenities and products.  This Fall we are opening 5 new US locations, as well as showcase clubs in Saudi Arabia, Canada, and Latin America.

As elements® and our family of brands grows, we are sought out more and more by experienced, seasoned operators and investors. Our ideal franchisee at elements® is someone seasoned, with previous business experience, who is looking for a solid brand and market niche. We also offer our BalanceDiet Weight Loss business, which is smaller in scale and opening investment than a fitness club.  Franchisees have been developing both concepts, and cross marketing to build a more substantial market share – there are many possibilities.

-Tell us more about elements® unique points-based member rewards programs

The best brands offer loyalty programs for their customers.  Airlines do it, hotels and resorts do it, and retailers do it… all with outstanding results.

For many years health club owners (including myself) have struggled with member retention.  Although women’s only clubs enjoy higher retention rates than co-ed clubs, it still was an area that we wanted to improve.

The advances and adoption of social media is nothing short of a windfall of potential business for our industry. Club operators (such as myself) who have been in the business for a while have had to learn how to adapt to maximize this low cost traffic. I began to take notice of how travelers truly track their airline miles, or hotel upgrade points… and began to understand how effective and powerful loyalty programs are, and understood it was something elements® should be delivering to consumers (and our franchisees).

Larger companies invest many millions of dollars to build the most effective rewards platform. Instead of developing from scratch, we sought out to align with a partner who was an expert in the business of rewards and the psychology of customer retention.

When we met with the team at Perkville, they had a really well though out architecture. We were impressed with the backgrounds of the founders, and liked their overall philosophy towards retention and rewards.  They liked the dynamic at elements®, and the amount of add-on products and services that we offered, all of which were ideal to build into an incentive program.

The premise of the program is simple, an elements® member receives rewards for positive behaviors. All new members are setup on the system (it runs seamlessly on our club membership software) – they receive a certain number of points for each check in, for using personal training sessions, one point for every dollar spent (at the club or at any of our online stores).  A member will receive more points for activities such as posting on facebook about the club, checking in on Facebook (this is all tracked easily via the program), tweeting, or sharing specials with their friends via email.   For the members its two clicks, for the club it’s a ton of free exposure.

Members receive bi-weekly points balances, similar to an online credit card statement. Their balance sheet shows them how many cumulative points they have earned (remember members earn some points just for coming in, so everyone is engaged), and how many points is needed to the next level of reward. Perkville calls this “gamifying” the members experience – we have seen it result in higher referrals, usage, and utilization of club services. Our clubs are very pleased with the results, and the program has been a complete win with members and prospects.

11 August 2013

Economy, elements brand, Franchise Startup Articles, Popular Posts

Mercado Fitness interview elements fitness brand founder Chris Palumbo as elements expands into Latin American Fitness Market

Latin America represents one of the largest potential growth markets for the fitness industry – there has been a surge in demand for both products and services, especially those derived from America.
For US-based lifestyle brands and fitness franchises, this consumer market and demand represents a groundbreaking opportunity.

Latin American growth represents part of a planned strategic expansion for elements®fitness and BalanceDiet franchise.  elements brand founder Chris Palumbo was interviewed this month in Mercado Fitness, the top publication for the Latin American fitness market.

The publication is in Spanish, but was part of an interview with the editorial staff.  We have included the English Translation of the interview below…


Chris Palumbo, a Miami-based Entrepreneur, is the name behind many popular US Fitness and lifestyle products and brands, including elements®fitness. In this article we get to know Chris, and also get an insight into many of today’s hottest fitness trends…

  • · Where did you get your passion for fitness?

From an early age I have always been active. My parents were both vegetarians and athletic, so exercise and eating healthy was a part of my life from an early age. It wasn’t until business school when I realized that your passion could also become a lucrative business as well.

  • · When did you know that you wanted to run your own business?

(laughs)  I was an entrepreneur from a very early age. I remember having a boat cleaning business as a child, and starting various enterprises growing up. I always saw opportunity in every corner.  My family was very supportive, my father and grandfather had always had their own businesses, so to be honest I’m not sure I ever gave too much thought to getting a “job.”

  • · Why did you choose to start elements for Women (EFW)?

I began in the fitness industry as a young owner of a co-ed gym, World Gym. I learned quite a bit about the business, about consumer demand, and also about the general trends in the market. As I expanded my initial operation, and learned more about franchising and the power of branding, I began to see larger possibilities and a substantial growth trend towards wellness on the horizon.

It wasn’t too difficult to see that any of the top operators were co-ed, and women represented almost 55% of the market. The trend would only increase in the future. To me, there weren’t any brands which revolved around this ideal consumer, the 30-55 year old woman, with the highest disposable income and spending power… not just a gym but a real lifestyle brand…  that’s where the idea for elements® was conceived.

  • · How did you go about starting it?

elements® had a very unique start. Unlike many fitness brands, which have evolved over time, elements® was launched in a Manhattan boardroom, with a hand-picked team of business and brand experts.  We set out to design a great brand, one which would become a leader in lifestyle and fitness for women.  We thought about the ideal club experience, offerings, pricing, colors and retail aspects, merchandising, add-ons and bundles… all aspects of the member experience.  We then began with a first facility in Atlanta, GA (a very good test market). The unit performed well, and members really were attracted to both the brand and the experience, so we began to franchise from there.

  • · What do you think has been the biggest obstacle that you have faced while starting it?

The timing initially had been a little difficult. Our company was very new when the US economic recession hit hard. Many of our competitors were forced out of business. For us, it slowed down development for several years, but allowed us to focus on other aspects such as our branded supplements and product lines, and online wellness tools. Now that the entrepreneurial spirit in the US is back, and lending is active again, we will have a nice growth period.

  • · Where do you envision elements for women to be in five years? In ten?

We have a very unique position, a family of healthy lifestyle brands. Elements® is our fitness brand, and is complemented by a very popular weight loss program, “BalanceDiet™ Company” as well as “slimberry®” natural product lines.  Together we have a complete suite of products and services for entrepreneurs and franchisees in many markets.

To grow properly, you should focus on the company infrastructure and unit performance for several years, to make sure it is right. We have done that, and are now ready to continue our US and International Growth.  We have recently announced partners in the Middle East and India, and are planning for successful growth in Latin America as well.

  • · What makes elements for women unique?

Right now, elements® is the only full-service fitness brand for women. We take it a step further… we view elements® as more than simply a gym, elements® is a lifestyle. For our franchise partners, this opens up many revenue opportunities in addition to simple membership and personal training. Across the world, educated consumers are wanting tools to assist them with their wellness goals, and ways to interact with their fitness brand beyond simple attending the gym. We provide all of that, in a very well-packaged presentation.

I have always said you should judge the quality of a brand by the way that consumers interact with it. Do they join? Do they tell their friends? Do they interact?  All of these are signs of a health brand and happy customers. I am pleased to say that elements® has all of these.

  • · If someone that was new in the business and was not sure what type of club to start, what would be your argument for recommending an elements gym?

    I think the business has become tougher recently. I have been in the fitness industry as an owner for over 15 years. Now, leases and real estate are more expensive, costs in general are higher, and the pricing of memberships and services (in many co-ed clubs) has not kept up. They are still charging similar prices that they had 10 years ago, with a much higher cost structure and much more competition.

    Overall the marketplace is larger, but so is the caliber of competitor. I think its critical for a new owner to align themselves with a seasonal expert team, and a strong brand, to select the right site and ensure their success. I have always loved the women’s sector – we do not compete directly with the larger chains, yet we manage to attract the best demographic (and the one which will buy the most ancillary services). It’s a growing segment, and a very strong market niche.   Regardless, the advice I would give to a new operator is to make sure to do their due diligence, select their market and project wisely, and to make sure to team with an experienced partner or franchise.

• What are the differences in running a gym for women and a regular coed gym?

As someone who has owned both, I have to say the women’s clubs are much easier. Generally, the footprint is smaller, which makes the facility easier to locate. We spend more time with the design and aesthetics, but in general less equipment is needed. We also find that the equipment lasts far longer than in co-ed clubs.

Our members are great customers. In terms of billing and collections, elements® has much better collection percentages than almost any co-ed chain, and our referral percentage is extremely high as well.  We find that in general, women will seek a “solution,” rather than simply a membership. This allows the club to package other services such as diet coaching and personal training to a membership.

  • · What is the biggest challenges that women face in staying in shape, and how does elements help them to overcome them?

I think the challenge is the same for everyone… very busy lifestyles and too many bad food choices, which leads to weight gain and a sedentary lifestyle. In general, the fitness industry has a hard time attracting the mainstream population to commit to fitness. I think as an industry, we have to realize that we can service members in many ways, including online with branded products and services.  The bricks and mortar locations can build credibility and presence for the brand, but it just makes good sense to have other sale options. elements® does this very well, we have many award-winning products and services in addition to simply a workout for our clients.

  • Do you ever see yourself opening an Elements for Men or an Elements for All?

I think its important to have focus in order to be successful. We have a great and very unique position with elements®, the leader in full-service fitness for women. Our planned growth involves identifying strong international and regional partners, and adding more signature locations to our map.  We also have an ever-growing family of product lines and related services.  Many of our products are designed and are suitable for men, but we always sell through our target consumer, the woman.  We understand that women buy differently, and like to build a relationship with a brand. We understand that this relationship can be very valuable for a business – so we keep to our focus.

  • · Is there anything that you would like to add?

Yes. I was very flattered to be asked to give this interview for Mercado. Living in Miami for 5 years, I understand first-hand the importance of the Latin American marketplace, and the tremendous opportunities that lie ahead, especially in fitness and wellness. I am a frequent traveler to Central and South America, and of course I visit gyms and supplement stores on every visit. I think the fitness market in Latin America is now mature enough to consider brand segmentation, and the successful development of specialty brands.  I see a tremendous demand for branded weight loss products and services, nutritional supplements, workout tools, and programs. I believe that fitness is highly developed in the US, and that our brands can add strength and consumer confidence internationally, as we have seen in Asia and the Middle East.

It’s a very exciting time to be considering opening a fitness or wellness business in Latin America.



Regarded as a leading visionary, strategist, and entrepreneur, Christopher Palumbo holds degrees in Industrial Design, Economics, as well as an MBA in Industrial Administration from Carnegie Mellon University.

Named “One to Watch” by Investors Business Daily in 2010, and featured in many national and international publications, Palumbo began his career as a partner in a real estate development company, where he developed branding concepts for resort communities in South Florida and the Carolina’s. From there his business accomplishments grew as  Christopher changed gears and used his talents to create an award-winning World Gym concept store, which now serves as the working model for the Company’s retail based fitness centers worldwide. He owned and operated successful health clubs in the Carolinas, which were purchased by Gold’s Gym in 2004.

Chris utilized his position within the organization to orchestrate a turnaround and capitalization plan for the World Gym™ brand. Immediately following, Palumbo and his team launched the elements™ fitness and lifestyle brand from Manhattan in 2006, to fill a much-needed gap in the wellness industry for female consumers. The privately held brand has gone on to attract investors and partners globally, and develop into a family of healthy lifestyle brands, including elements™, eTV™, slimberry®, thinspa™, and elements living. One particular offshoot, The BalanceDiet Company has gone on to develop as one of the fastest-growing weight loss brands in America.

To date, he has worked with many of the largest and most reputable companies in the fitness and leisure industries, and is frequently featured in industry and national press.

Palumbo resides in Miami, FL


elements®fitness: full-service women’s fitness and lifestyle brand

Established: 2005
First Unit Franchised: 2006
Franchised Units: 18 operating – 25 territories in development
States Registered In: All US States/Canada
Outside the US: Yes / International
EB5 and Int’l investment Opportunities Available

Financial Terms

Cash Investment: $100,000
Total Investment: $300,000-$650,000+
Minimum Net Worth: $400,000
Franchise Fee: $39,900
Royalty: 6%
Average Number of Employees: 6
Passive Ownership: YES
Home Based: No
B2B: No
Master Franchise Opportunities: Yes

Support & Training

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes

About elements®

elements® is an award-winning fitness and lifestyle brand for women, based in Miami’s ultra-chic South Beach. The popular brand features signature health club locations in various US and international destinations, and features highly-effective workouts, personal training, group fitness classes, yoga, weight loss, and branded product lines.

elements® differs from other health club providers in its “balanced” approach to a healthy lifestyle, and features a full suite of branded products and services, as well as an highly acclaimed operating software which manages a central database, marketing, billing and collections.

elements® offers a complete franchise training and support system, including full assistance with site selection, rollout, on-site training, pre-opening support, and ongoing sales and marketing assistance.

Elements®fitness is part of a multi-million dollar family of healthy lifestyle brands, including The BalanceDiet™ Company, thinspa®, slimberry® natural weight loss products, eTV™ and more. The elements® project team comes from some of the largest names in retail and fitness including Bally’s, World Gym, Crunch, Guess, and Clinique. The collective experience set of the management team brings a wealth of knowledge and strategic experience to the company, brands, and franchise partners worldwide.

[read the article from mercado]

[download the article from mercado]

[download a brochure on international opportunities with elements]

9 August 2013

elements brand, Franchise Startup Articles, Popular Posts

fitness announces multi-club Expansion in New England

Popular Miami-Based Lifestyle brand adds 3 new club locations in New England, more planned…

7/20/2013 –  Miami-based women’s fitness franchise elements® has announced a multiple unit expansion for Fall in the Northeast.  The announcement adds 3 more New England locations and several thousand members to the fast-growing elements™ brand.

New club locations are underway in the Boston suburb of Canton, the town center of Leominster in Western Mass, and a Cape Cod BalanceDiet™ location. These locations will compliment an expanded Wareham, MA location located at the prestigious Wareham Crossing Lifestyle Center.

Brand Director Chris Palumbo commented, “We are thrilled to announce a stronger presence throughout New England and expanded services.  To compliment the new locations, we have been expanding internal programs as well, such as our signature elements® member rewards programs allows members anywhere to utilize other locations, and obtain rewards points for any purchases, at the club or online. Members also receive points for Facebook posting or Tweeting about other club locations… it’s a nice system and really has been well-received an utilized by elements® and BalanceDiet members”

elements™ will deliver its upscale, stylish fitness experience to a whole new audience with its expansion, as well as grow its internal operations team. Additional services are also planned as part of the regional expansion, such as an overall expansion of branded retail and weight loss products at participating retailers.

Wareham, MA franchisee Annmarie Churchill commented on the expansion, “I believe whole-heartily in what elements® represents and the environment that is promoted.  My objective is to help women all around focus on themselves.  At elements®, teach women how to adapt to a healthy lifestyle and ultimately their bodies, mind, and souls are rewarded.  It’s very fulfilling as a franchise owner”

Expansion in the region includes additional signature club locations for both elements® fitness and BalanceDiet™ to be developed within the next 18 months.

About elements:

elements®fitness is the only full-service national gym franchise for women. The company offers membership-based fitness, diet and wellness services throughout a network of wholly owned, as well as franchised health clubs and online services
. The brand features popular and highly-effective branded classes, amenities and product lines.  elements® is part of a family of healthy lifestyle brands including BalanceDiet™, thinspa®, and slimberry® natural products.

5 August 2013


I promised myself that this blog would never be cliché.  How many times have we heard “the secret to success is doing what you love.”  I would love to come up with something more innovative here, but then again, it always seems to come back to that simple truth.

I read a great blog posting this week “15 things that Happy People Don’t Do.”  It was a simple and great piece (see below).  There is such a strong correlation between loving what you do, and your success, both in business and in life.   Being happy makes you more productive, and generally more inspired, more social, and more engaging … doesn’t this sound like the right way to live your professional and your personal life? It does to me. And I made a decision to do it about 10 years ago.

Over the past few years, I have had the true pleasure to create – and then to watch these creations (these unique wellness brands, products, people, concepts) flourish in diverse cities around the globe.  Along the way I have met and helped to choose the people and teams who would make this possible. Initially it was about my brand, my concept growing – but over the years we have evolved into so much more. It is a rare blessing to have people thank you for helping them to transform their lives, to accomplish their dreams and goals.  I think there is also a gratification of the team aspect of accomplishing or building something positive … the energy is contagious, and feeds and inspires many.

Take a few moments to read Ashley’s blog below, and see how many of these “15 Things” apply to you… hopefully many of them already do!  If not, you have a list to begin with :)

Click Here to Read the blog posting in Elite Daily … and make some mental notes!

Christopher Palumbo is a blogger, author and speaker on business development and business and brand strategy topics. Regarded as a wellness branding visionary, Palumbo is responsible for the concepts and creation of a collection of successful health and wellness companies, including: elements®fitness, The BalanceDiet Company, slimberry®, e’co natural products and thinspa®.


3 August 2013

BalanceD, Economy, Franchise Startup Articles, Popular Posts

As an executive in any industry, you develop your long term strategy (hoping) and planning  for certain growth events to happen…  new markets unlocking, international expansion, etc...

Within the wellness industry, for some time we have been preparing for insurers to recognize the benefits of fitness memberships and weight loss programs, and to offer this as  part of a consumers insurance benefits.

Up until this point, the participation statistics for health club users or weight loss center users in any given population is about 20%. Meaning that 80% of a given population still do not utilize our industry  (the “blue ocean” strategy, if you will).  The common thinking by market analysts is that once the door opens for insurance benefits  (where insurers either pay the cost of the program, or reimburse as a benefit) the pool of available users (market) will increase by over 400%.

Understandably, the health club industry has reacted very positively to the news. I was quoted in a recent article in CBI (club industry magazine) as saying  “We were thrilled to hear the news of the AMA ruling.  For many of us at the forefront of the industry, this is an event we have been investing healthily in the anticipation of.  There have been many groundbreaking events recently in terms of an overall commitment to wellness in the US, and each event could prove to be a huge business opportunity for the fitness industry., commented Christopher Palumbo, founder of the elements fitness brand.

With this current ruling, it gives us at BalanceDiet™ Company an opportunity to revisit our Workplace Wellness and Corporate Relationships with a whole new basis.  Rarely in business do you see an opportunity like this – its game-changing.  Our franchisees and providors literally have an entire new marketplace at their fingertips.”

The next progression is for “accredited” programs and treatments to be covered by insurers. Each brand will ave a responsibility to ensure their programs fit this criterion.  At elements® fitness and BalanceDiet™, this is something we do at the corporate level, to allow our franchisees and coaches to focus on selling and coaching.

This new position by the AMA gives wellness directors at many clubs a powerful new tool to reach out to prospective members, and overall a great opportunity to substantially grow their market share. Some facilities might have to invest to design the accredited program, or align with a weight-loss brand which is already accredited, but the long term benefits are substantial and well worth it.

Breaking News:  US Healthwatch, Business Forecast

American Medical Association Classifies Obesity as a Disease, Opens Door for Insurance Benefits

WASHINGTON, DC – 7/5/2013 – In a groundbreaking move, the AMA (American Medical Association) has classified obesity as a disease. This will pave the way for accredited weight loss procedures and programs to be covered by standard health insurance.

More than 35 percent of U.S. adults and 17 percent of children and teens now have a disease, after the American Medical Association formally voted Tuesday to classify “obesity as a disease requiring a range of medical interventions.”

The news comes as a boom to the already growing weight loss industry, as major brands such as Jenny Craig, Weight Watchers, and BalanceDiet are quickly positioning to see a new surge in business as a result …

4 July 2013