Optimism and motivation have become part of our culture at elements fitness. We have, from the very beginning, viewed ourselves not as simply a womens fitness brand, but rather as something far more motivational… a movement to wellness.
Over the years, we have incorporated optimism into the fabric of the brand, from the welcome cards [...]

What do great consumer experiences have to do with running the most successful womens fitness franchise?
Everything!
There was a great book written several years ago titled “The Experience Economy”, by B. Joseph Pine. The author describes the changes in consumer behaviors throughout the years, from the industrial age, where our purchases were need-based. As America evolved, [...]

Womens fitness in Ohio took a big step up with launch of elements for women Tremont, located within a popular suburb of Columbus. The full-service fitness club features a classic “elements” look as well as smartcard workouts, yoga, pilates, group fitness, cardio and more. Additional locations are planned for the area, as well [...]

As the weather chills and the Holiday lights go up, the end of the year provides a great time to reflect, and to plan for upcoming 2009. Last week, I was writing a letter to our franchisees about some of the new projects we are investing in. When I was finished, I re-read the [...]