One of the initial consumer principles behind our new Organics™, by elements Weight Loss Supplements was to create a highly effective weight loss brand which was more than simply diet pills. As we began to study the marketplace from a 10,000 feet view, we discovered a host of new raw materials, ingredients, and delivery systems which were not only better than pills, they were more effective as well.

One good example of this is our concept “protein stick” – Imagine a “pixie stick” the candy we enjoyed as kids, but this version is easily carried in a purse or bag, and can be put into a small bottle of water to create a refreshing mid-day drink – complete with a serving of protein, Vitamin C, and energy to get through the rest of the day. Another example is our sure-to-be a bestseller “weight loss taffy,” which combines the craving for a sweet and chewable candy with a safe and effective appetite suppressant. Our team has gone to great lengths to seek out effective and novel formulations which will take the elements fitness and BalanceD Diet franchises to a whole new level.

I will be discussing more about our highly-anticipated product line in upcoming posts. We are expecting a July launch for the initial 5 items, to be sold within our elements clubs.

Supplements