What do great consumer experiences have to do with running the most successful womens fitness franchise?
Everything!
There was a great book written several years ago titled “The Experience Economy”, by B. Joseph Pine. The author describes the changes in consumer behaviors throughout the years, from the industrial age, where our purchases were need-based. As America evolved, [...]

elements for women is fast becoming recognized for the curb appeal in our clubs – we enjoy the prestige of being the only upscale fitness brand for women, a very unique market position which is not lost for a minute on me. One of the reasons for our intensive training programs and methodical staff [...]