We have been focusing our efforts several on initiatives which will add new revenue streams to our elements clubs. One of the unique attributes to our fitness franchise is the ability to drive a great percentage of revenue through multiple streams, such as personal training, diet coaching, supplements, premium classes, and retail.

Holidays (and seasons) make our job easy… it gives the elements branding team an easy reason to put together compelling in-club campaigns. Our latest is “mom’s the Word!” celebrating women and mothers everywhere. Although elements clubs are for women, the campaign has a dynamic component where members can bring home “gift suggestion cards” to family members, left in a conspicuous place. The family member can purchase the gift item at the club, via phone, or online for their mom.

As you might imagine, ancillary revenue centers in the fitness industry have a significant impact on a club’s bottom line. It also has a dramatic increase in the percentage of net income on the P&L sheet, because services such as diet coaching and personal training are very high margin. The difficult aspect for many clubs is the creative work and engineering that goes on behind each campaign, which really puts a franchisee with a great brand at a significant advantage – their only focus becomes sales, marketing, and revenue generation.