One of the things I find most surprising about my job, is how frequently we are conducting video or photo shoots. Elements is truly positioned as a leader in the fitness franchise space, and it is very important to have unique content: videos, photos, workouts, stories… you name it.
It seems as if every shoot is [...]

I was conducting a phone meeting with a business contact of ours in Bombay, India, who said that speaking to me was “both a pleasure and a joy.”
I smiled as I hung up, but began to reflect on the tremendous, and also the subtle cultural differences that exist among us. In business (and in life), [...]

As summer approaches, we prepare for the launch of 5 additional elements? locations, in major cities around the country. We are opening a second and third Atlanta location, and will soon be announcing number 4 in the popular market. Atlanta is a great example of our “cluster based” approach to club development. The Southern States [...]