elements for women has grown over the past five years from simply an idea to a leading international fitness brand with 55+ clubs under development, including being names “Best of” Atlanta and Chicago. We have developed an acclaimed online magazine, elements living, with a reach into the millions, and All Stall Fitness Advisory Board, and great customer experiences in our clubs. We are now further developing the elements experience and lifestyle to include a winning supplement and product line (Organics), as well as a full television network in our clubs, elements workout TV (and I want to in no way minimize the task by placing it last! It is one of our most ambitious projects to date!)

Maybe, just maybe, with all of these cool projects, interesting people, and great cities – we do have a story that people would like to see. After all, this blog (which I have been keeping for nearly three years) has thousands of very loyal readers – if a blog can create buzz like that, then surely a reality show might be good for elements…. or would it?

It is becoming apparent that the number of personalities multiplying around the corporate offices and our growing reach into the media space will soon lead to something… will it be workout DVD’s sold in our clubs? Great branded fitness programming airing on a major network? A book deal? Its hard to say…although with elements expansion into California, Hollywood is just right around the corner….

elements group began a limited sale stock in our parent company last month, allowing outside investors, franchisees, as well as our own members to share in the impressive growth of the international fitness and lifestyle brand. A private stock offering is different from the publicly traded kind, each investor must meet certain financial criterion, and receive a several hundred page prospectus, which details the brands extensive growth strategy over the next 5 years. An integral part of the worldwide expansion of elements involves acquisitions as well as the development of company-owned locations, strategically creating one of the strongest fitness brands to date. We have also created (to my knowledge) the only fitness-oriented investment fund, with our Leisure Growth Fund product.

Over the past 4 years, we have positioned elements as a lifestyle – more than just a fitness club, elements is about a healthy, balanced way of life. The brand offers a complete experience to consumers, including popular fitness centers, diet and weight loss centers (BalanceD), acclaimed online magazine and media channel, All Star Fitness Advisory Board, and supplement /product line. Each quarter these offerings get further developed, and new additional announced, such as our soon to be launch “elements Broadcast Network” and “Channel Fit” launching in all club locations in 2009.

Our position as a lifestyle brand, and leading franchisor allows us to always be monitoring acitivities within the fitness industry, and give us a unique advantage in acquisitions – as we can carefully select only the best most qualified location to acquire and convert to elements clubs.

The stock offering and Leisure Growth Fund allow elements and our partner companies to pursue an aggressive acquisition and “rollup” strategy. One unique advantage we hold in this arena, is the value of the company-owned locations to further strengthen the performance of our franchised locations, using our core “hub and spoke” development approach. The far reaching effects of this model allow the company to be significantly stronger in operations than many others in the space, and allow a diverse scope of opportunities for our investors and partners.