In reality, there are few industries as dynamic and energized as the fitness industry… It sounds cliche, but by being a health club owner you really are doing good for others and your community, and enjoying powerful re-occurring revenue streams to boot!

At no time is the energy and growth of fitness franchises more evident than at the international trade shows, such as IHRSA (the International Health Racquet and Sportclub Association).

The elements team is gathering in San Francisco for the next 10 days as part of this event … along with a collection of 15,000+ executives and fitness club owners from around the world – this convention is a who’s who of the industry, and is not to be missed for serious fitness club owners. elements uses the show as a tremendous opportunity for our teams to network, collaborate, and focus.

We will be using the time to meet and strategize with current elements club owners, introduce new franchisees to the industry, collaborate with other executives and policy leaders in key government initiatives, and teach at various workshops and lectures.

Involvement in the overall industry, including leadership on the national and governmental levels, is such an important responsibility for a franchisor. I always caution prospects when they are searching for the ideal concept to franchise, to make sure their franchisor has the clout within their given industry to help them out, in case a situation arose. One of the great things about being a part of a brand, is the fact that all of our clubs are represented, regardless of their attendance at the event.

It was a nice surprise this week to see Demi Moore visiting elements Alpharetta on a recent film shoot in Atlanta.

We were holding an franchisee training event at the opulent 10,000 square foot spa/fitness club. As a full service salon, spa, and fitness club, the facility is able to deliver world-class services to a discerning clientele. In the beauty industry, it’s important to do it right – I frequently encourage fitness club owners to NOT include these amenities in their clubs, because our concern is quality control. In my 10 years as a health club owner and executive, we have taken the philosophy that clubs should only offer an amenity when they will be the best at it in their community. That philosophy has allowed elements for women to enjoy far greater success in the depth and revenue from our additional offerings.

elements and Moda spa come together to create a welcome presentation… from facials to fitness, it’s all there!