A Family of Lifestyle Brands

December 1st, 2009

The following is an excerpt from www.healthceoblog.com
As we are approaching the closeout of 2009, we have a great opportunity to reflect upon the growth and achievements made over the past year, as well as the past 5. It is hard to believe that elements™ fitness will be turning 6 years old next year – [...]

Filled Under: elements brand

More upward momentum

December 7th, 2008

In the previous post, I was writing about some of the new projects we are pursuing at elements group…. Believe it or not, there was too much to fit into one post, so this is a continuation of the previous, “upward momentum” story…. it is certainly an exciting time to be in the fitness [...]

Filled Under: Franchise Startup Articles, elements brand

Upward Momentum

December 7th, 2008

As the weather chills and the Holiday lights go up, the end of the year provides a great time to reflect, and to plan for upcoming 2009. Last week, I was writing a letter to our franchisees about some of the new projects we are investing in. When I was finished, I re-read the [...]

Filled Under: Franchise Startup Articles, Marketing, elements brand

Setting the Pace

October 24th, 2008

elements for women is fast becoming recognized for the curb appeal in our clubs – we enjoy the prestige of being the only upscale fitness brand for women, a very unique market position which is not lost for a minute on me. One of the reasons for our intensive training programs and methodical staff [...]

Filled Under: Elements Clubs, Franchise Startup Articles

Cause … And Effect

September 23rd, 2008

We were very excited this week to announce two new Regional Developers to the elements for women franchise system. We began the national growth of our Miami-based upscale fitness brand about three years ago, and now have over 70 locations worldwide under development. One of the most rewarding and exciting aspects is to see franchisees [...]

Filled Under: Elements Clubs, Popular Posts

California Dreamin’

September 10th, 2008

You might find it surprising to know that the original vision for elements was to develop just 10 clubs in 3 cities: New York, Miami, and LA. That was it. The idea was to offer the most complete fitness experience for women, in a hip, stylish environment, and to corner those three important markets. [...]

Filled Under: Elements Clubs

Making your Business famous…

August 26th, 2008

Is your business famous yet? It is important to understand how to really build buzz locally, and drive more traffic to your business organically.
We are all well aware of the importance of the web in consumer’s buying patterns. Consumers use the web to research, explore, and 78% make buying decisions prior to ever [...]

Filled Under: Elements Clubs, Marketing

elements living magazine celebrates one year and millions of viewers

July 4th, 2008

We were happy yesterday to celebrate a milestone… the one year anniversary of elements living magazine and media channel. elements is the only fitness brand to offer such an in-depth portal, which is a cornerstone to our “balanced, healthy lifestyle” philosophy. We encourage all members to live a great, balanced life – [...]

Filled Under: Elements Living Magazine

Going Green(er)

June 12th, 2008

Going green is the buzzword these days… rising fuel costs has made it not only politically correct, but often necessary to consider environmental and efficiency issues in our everyday lives.
Going green comes from our inherit desire to do good… recycling, conserving, and helping others ultimately make us feel better about ourselves. The most successful, [...]

Filled Under: Elements Clubs, Popular Posts

economy Falling… elements Rising

May 19th, 2008

Turn on any radio or television, read any newspaper, and the stories all have a similar tone… steep price jumps in groceries and gasoline, two important staples and a powerful indicator of economic performance.
One of the primary functions of a strategist is to forecast economic trends, well prior to them happening, and set the company [...]

Filled Under: Elements Clubs, Popular Posts

Victoria Motivates, and elements living goes Digital

April 21st, 2008

victoria-motivates elements living online magazine and media channel is now boasting a reach of nearly 3 million viewers monthly. Our magazine features great content, expert advice from our All Star Advisory Board, daily tips, and inspiration.
We have recently added video as the newest dimension of the elements living experience. The following clip features Olympic Rower [...]

Filled Under: Uncategorized