Samples of suggested club interior furnishingsAt our owners roundtable event

The development of a truly great brand requires you to get feedback from your consumers and partners. This is something that we at elements for women do frequently, from our prospects, from our members, from our franchise partners, stockholders, and team members.

One good example of this is our philosophy on creative materials. In our effort to prevent internal brand and design documents from getting into the wrong hands, we had taken a high degree of precaution and security measures. Documents were distributed directly from our central offices to each club, and recorded. We have been receiving feedback that this process is cumbersome, and has resulted in fewer branded items being used at some locations. More concerning, was that staff members at locations were not aware of any of the resources, graphics, or tools available to them

As a solution to improve performance, tt was decided in our most recent brand roundtable to place all of these items, 12 Gigabytes in all, onto a central web server with open access for all franchise partners. Although we will still be able to monitor who is using what piece, partners and team members will have full visual access to the depth of materials available to them, and more importantly instant access (depending on their access level).

The result was an immediate increase in staff involvement, and in some locations an immediate increase in branded products and designs. I think this change will most greatly benefit new elements for women clubs (there are over 50 locations announced), as their designers, contractors, and team will be able to quickly survey and access a wide variety of graphical resources to build, market, and sell.