You might find it surprising to know that the original vision for elements was to develop just 10 clubs in 3 cities: New York, Miami, and LA. That was it. The idea was to offer the most complete fitness experience for women, in a hip, stylish environment, and to corner those three important markets. [...]

In my opinion, one of the best announcements a company can make (and one sure sign of growth) is an investment into leadership. elements for women has made several substantial announcements this year, with Nike Global Retail VP Bruce Fabel being named our CEO, some high level additions to our Board of Directors, and this [...]

It was excited to see myself and read about elements for women in Investors Business Daily today! I was flying back to Miami from a visit to Detroit, and picked up a copy in the new (and very beautiful) airport. The article was about following your dreams, and the inevitable happiness that results from such. [...]

Is your business famous yet? It is important to understand how to really build buzz locally, and drive more traffic to your business organically.
We are all well aware of the importance of the web in consumer’s buying patterns. Consumers use the web to research, explore, and 78% make buying decisions prior to ever [...]

It is exciting to see the continual interest from the press into our fitness programs, including Woman’s World Magazine. We are gathering large numbers of testimonials from elements members, video testimonials from BalanceD diet users, inquiries from press and media, as well as frequent features on blogs and online media.
elements is designed to become the [...]

One of the things I find most surprising about my job, is how frequently we are conducting video or photo shoots. Elements is truly positioned as a leader in the fitness franchise space, and it is very important to have unique content: videos, photos, workouts, stories… you name it.
It seems as if every shoot is [...]

We were happy yesterday to celebrate a milestone… the one year anniversary of elements living magazine and media channel. elements is the only fitness brand to offer such an in-depth portal, which is a cornerstone to our “balanced, healthy lifestyle” philosophy. We encourage all members to live a great, balanced life – [...]

pon entering the building, I noticed the use of “living walls,” one of the design features that we use throughout many of our elements clubs… the designers has used it to add character to the building exterior, as well as add intrigue to the space. It was a great evening, a delicious gourmet Italian meal, and a nice opportunity

Going green is the buzzword these days… rising fuel costs has made it not only politically correct, but often necessary to consider environmental and efficiency issues in our everyday lives.
Going green comes from our inherit desire to do good… recycling, conserving, and helping others ultimately make us feel better about ourselves. The most successful, [...]

Charlotte is a great example of a thriving American City…. not too big, not too small – and enough energy to make you feel as if you are in the middle of a happening place. Somewhat by accident, during the 1980’s all of the major US banks found themselves with a headquarters there. Now, [...]

victoria-motivates elements living online magazine and media channel is now boasting a reach of nearly 3 million viewers monthly. Our magazine features great content, expert advice from our All Star Advisory Board, daily tips, and inspiration.
We have recently added video as the newest dimension of the elements living experience. The following clip features Olympic Rower [...]

In life, they say that we wouldn’t be anywhere without our friends. I believe the same principal should apply in business. There is something to be said for doing business with good people, people who you can develop friendships and successful relationships with over time. As with any good friendship, other introductions are made, [...]