The following is an excerpt from healthCEO.com
After much work, energy, and investment, we are happy to be within a week from launching our new television network. elements will be one of the only brands to have such full control of our consumer experience, and such an advanced way to communicate with members, staff, and prospects [...]
In reality, there are few industries as dynamic and energized as the fitness industry… It sounds cliche, but by being a health club owner you really are doing good for others and your community, and enjoying powerful re-occurring revenue streams to boot!
At no time is the energy and growth of fitness franchises more [...]
One of the important distinctions of elements for women, is that we recognize that tracking customer experience management delivers the organic growth that drives higher same store sales, continuously higher average unit problem, greater profits, higher earnings and value. ACSI (American Consumer Satisfaction Index). We are one of the only fitness franchises to do [...]
It is exciting to see the continual interest from the press into our fitness programs, including Woman’s World Magazine. We are gathering large numbers of testimonials from elements members, video testimonials from BalanceD diet users, inquiries from press and media, as well as frequent features on blogs and online media.
elements is designed to become the [...]
One of the things I find most surprising about my job, is how frequently we are conducting video or photo shoots. Elements is truly positioned as a leader in the fitness franchise space, and it is very important to have unique content: videos, photos, workouts, stories… you name it.
It seems as if every shoot is [...]
pon entering the building, I noticed the use of “living walls,” one of the design features that we use throughout many of our elements clubs… the designers has used it to add character to the building exterior, as well as add intrigue to the space. It was a great evening, a delicious gourmet Italian meal, and a nice opportunity
Going green is the buzzword these days… rising fuel costs has made it not only politically correct, but often necessary to consider environmental and efficiency issues in our everyday lives.
Going green comes from our inherit desire to do good… recycling, conserving, and helping others ultimately make us feel better about ourselves. The most successful, [...]
Charlotte is a great example of a thriving American City…. not too big, not too small – and enough energy to make you feel as if you are in the middle of a happening place. Somewhat by accident, during the 1980’s all of the major US banks found themselves with a headquarters there. Now, [...]
Turn on any radio or television, read any newspaper, and the stories all have a similar tone… steep price jumps in groceries and gasoline, two important staples and a powerful indicator of economic performance.
One of the primary functions of a strategist is to forecast economic trends, well prior to them happening, and set the company [...]
As summer approaches, we prepare for the launch of 5 additional elements? locations, in major cities around the country. We are opening a second and third Atlanta location, and will soon be announcing number 4 in the popular market. Atlanta is a great example of our “cluster based” approach to club development. The Southern States [...]
