Over the years, we have incorporated optimism into the fabric of the brand, from the welcome cards a prospect sees on her first visit, to custom “quotes” wallpaper installations in our clubs, to the placards behind every front desk and in every break room for our staff to see. “Today, I will achieve my personal best”

Growth, optimism, and motivation are the precursors to success. And we, as people and as a company, strive for success each and every day. While our fast growth and steady growth as a brand has fascinated some, it really has come as no surprise to me. I have a motto, it sits with me desk side. I share it with some close friends – it is so simple, yet so true. I hope that hearing these words will empower you to achieve your personal best….

“I truly believe I cannot fail. If I fail, it is only because I have allowed it to enter into my reality. And, since that will never happen – I shall never fail.” – Shawn Russell

elements is the category leader in fitness clubs for women.
For more information on elements, or on brand founder Chris Palumbo, click here. 

elements™ fitness announces expansion into Canada with downtown Toronto Flagship

Toronto, ONT – 4/2/2009 – Upscale women’s fitness brand elements has announced its expansion into Canada with a flagship center-city Toronto location. The club, expected to open early 2010 will be the first upscale women’s-only fitness experience for in the Toronto market.

“Toronto is a great city for elements… it has many similarities to New York, and a full service brand like elements can really be developed to its fullest – we are planning a real showcase location with some great surprises here. This is the first of several planned Canadian clubs, we are quite excited about it. The buzz we have been receiving from Canadian fitness professionals tells me, we are on to something really good”

The elements fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Relying on expert guidance and support, elements™ creates a platform for women to come together in an environment of health and wellness. The brand also features an online magazine and media channel, elements living, a full-service interactive diet program, BalanceD™, and a full retail line.

Miami-based elements currently has 12 US locations with a total of 61 franchised and company owned locations under planned development. elements for women has been adding health club locations in signature markets such as Chicago, Atlanta, and New York since its inception in 2004. The company, following its “clustering-based” philosophy to growth, has now begun active development campaigns in Canada and also Latin America.

For more information about business opportunities with elements, please contact Colleen Hawco at 305.535.1525 or colleen.hawco@elementsforwomen.com, visit www.elementsforwomen.com

Intranet Goes 2.0
Believe it or not, elements is the only fitness brand to offer a full service information and training intranet.
The owners intranet has served us well, and we have added literally 1,200 training tools, resources, tips, mini-handbooks, and forms. We have been researching new technologies that will allow us to transform the intranet into a “dashboard” for all clubs, fitness franchisees, and central team members. The “dashboard” would include a better-organized access to the hundreds of training options, as well as a better way for us to deliver news, updates, and brand items to you and your entire team. It will have varying security levels to allow, for example, front desk employees to access certain levels of information, while owners can access a complete set. Overall, the “dashboard” will provide a better-organized way for us to manage the growing amount of training tools, enabling club managers to understand and easily access these resources.

We will also be developing video training for some key sales, marketing, and operational topics, which will greatly assist in staff development at the club level.

The official Workout of ______ Hotels!
We are working to secure a deal with a major international resort chain to brand their fitness and lifestyle amenities as “elements living.” Brand-name amenities improve a guests experience at a resort, and for us, it is a powerful way to expose thousands of upscale guests to our brand. There are many synergies that can develop from this relationships… and we will keep you posted

For more information on business opportunities including obtaining a stock prospectus on elements group, click here.