You might find it surprising to know that the original vision for elements was to develop just 10 clubs in 3 cities: New York, Miami, and LA. That was it. The idea was to offer the most complete fitness experience for women, in a hip, stylish environment, and to corner those three important markets. [...]
In my opinion, one of the best announcements a company can make (and one sure sign of growth) is an investment into leadership. elements for women has made several substantial announcements this year, with Nike Global Retail VP Bruce Fabel being named our CEO, some high level additions to our Board of Directors, and this [...]
Is your business famous yet? It is important to understand how to really build buzz locally, and drive more traffic to your business organically.
We are all well aware of the importance of the web in consumer’s buying patterns. Consumers use the web to research, explore, and 78% make buying decisions prior to ever [...]
As summer approaches, we prepare for the launch of 5 additional elements? locations, in major cities around the country. We are opening a second and third Atlanta location, and will soon be announcing number 4 in the popular market. Atlanta is a great example of our “cluster based” approach to club development. The Southern States [...]
victoria-motivates elements living online magazine and media channel is now boasting a reach of nearly 3 million viewers monthly. Our magazine features great content, expert advice from our All Star Advisory Board, daily tips, and inspiration.
We have recently added video as the newest dimension of the elements living experience. The following clip features Olympic Rower [...]
