Toronto, ONT – 3/20/2009 – Upscale women’s fitness brand elements has announced its expansion into Canada with a flagship center-city Toronto elements location. The club, expected to open early 2010 will be the first upscale women’s-only fitness experience for in the Toronto market.
“Toronto is a great city for elements… it has many [...]

After much anticipation, we are proud to announce the initial launch guide of our (wholly owned) Organics™ by elements All Natural Slimming and Weight Loss Products.
We are currently in-production on the products, and expect delivery to be available to our clubs and resellers as soon as late October. The initial products arrive in true elements [...]

June 21/Miami, FL/PR-Newswire :

From the perpetually health conscious South Beach in Miami, Florida comes the announcement of the newly formed elements Institute, the latest installation under the elements Group® health and fitness umbrella. Created to serve as both a consumer products oversight committee and scientific governing body, the newly formed [...]

The following is an excerpt from healthCEO.com
After much work, energy, and investment, we are happy to be within a week from launching our new television network. elements will be one of the only brands to have such full control of our consumer experience, and such an advanced way to communicate with members, staff, and prospects [...]

The following is an excerpt from www.healthceoblog.com
It was a really great feeling to share with the team in a presentation this morning our 2009/2010 location map for elements fitness clubs in North America. Despite the overall slowdown in the world economy, elements has managed to continue excellent progress in growth, [...]

Even Oprah is talking about the economy and fitness…. here’s a recent clip from Oprah.com, speaking about the “state of the industry”…
“We’re sweating out stress at the gym, too, which also hits the V-spot: Aerobic exercise and yoga enhance Vagus nerve output — as does meditation. The Equinox fitness club chain, with locations [...]

FOR IMMEDIATE RELEASE: April 02, 2009
elements™ fitness announces expansion into Canada with downtown Toronto Flagship
Toronto, ONT – 4/2/2009 – Upscale women’s fitness brand elements has announced its expansion into Canada with a flagship center-city Toronto location. The club, expected to open early 2010 will be the first upscale women’s-only fitness experience [...]

I was having brunch with some friends at a sidewalk cafe in Miami Beach, when a strikingly familiar face approached our table. A girlfriend of mine who runs a well-known talent agency stood up and said “Hello Calvin, how are you?” I immediately placed the identity of our new lunchtime friend… it was [...]

In the previous post, I was writing about some of the new projects we are pursuing at elements group…. Believe it or not, there was too much to fit into one post, so this is a continuation of the previous, “upward momentum” story…. it is certainly an exciting time to be in the fitness [...]

As the weather chills and the Holiday lights go up, the end of the year provides a great time to reflect, and to plan for upcoming 2009. Last week, I was writing a letter to our franchisees about some of the new projects we are investing in. When I was finished, I re-read the [...]

It is no secret that we are moving into the next stage of development of (elements group) growth, which involves the acquisition of strategic facilities across the country. This acquisition strategy will quickly expand our footprint of fitness club operations, as well as provide excellent resources for franchise training – further strengthening the overall [...]

As the chairman of elements group, I have the privilege of collaborating in many diverse areas of our brand’s growth. Franchise training is one of my most favorite, and one of our most important jobs, as we continue to build a brand described as “the category leader in fitness clubs for women.”
The following is an [...]