Health CEO » elements tv http://www.chrispalumbo.com Chris Palumbo, founder of elements fitness and lifestyle brand, discusses lifestyle, trends, and the fitness industry Mon, 07 Dec 2009 05:07:35 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 elements living TV going live…… Countdown Begins! http://www.chrispalumbo.com/2009/07/28/elements-living-tv-live-countdown-begins/ http://www.chrispalumbo.com/2009/07/28/elements-living-tv-live-countdown-begins/#comments Tue, 28 Jul 2009 21:41:42 +0000 elements http://chrispalumbo.com/?p=609
The following is an excerpt from healthCEO.com

After much work, energy, and investment, we are happy to be within a week from launching our new television network. elements will be one of the only brands to have such full control of our consumer experience, and such an advanced way to communicate with members, staff, and prospects throughout the US and North America.

I happy to share with you some (rough drafts) of the new elementslivingTV network. These are samples of Network IDS which will play between music videos.

Music will also play with elements graphics “masking” the screen. (click here to see)

New and Fresh Content will include soft promotions for achieving a healthy lifestyle through using the many revenue centers offered in our fitness franchises, including: membership, personal training, premium classes, diet coaching, supplements, member referrals, community events, specials and more.
Adding to the complexity of the project was the requirement that each club, of course, be able to customize its own local network – since offerings, music preference, and programming will vary by region. Keep in mind that there is a strong revenue component to the network for each club as well – since clubs can sell advertising spots on their network. This has attracted several prominent health club owners to approach us about converting their existing clubs to the elements brand – adding a more robust member experience, as well as powerful new revenue centers.

Overall, elements living TV will take each club to a new level of professionalism, experience, and communications with staff and members. It will truly set our clubs apart from the others.

The online magazine is (www.elementsliving.tv), the TV Network in the clubs is elementslivingTV … they will interact very much with each other in the future (for example, Dr. Melina can introduce an article, which will appear on the magazine) … more member visits to your magazine is a great retention tool, and can also help to increase ancillary revenues, referrals, and supplement sales.

For more information or franchise opportunities, visit: franchise.elementsforwomen.com

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