Take a look below for an excerpt and link to our online magazine…

Learn to live fabulously this fall with the newest edition of elements living magazine! In this issue, we reveal our most luxurious weekend retreats and indulge our inner gourmet with a visit from Chef J. We check in with All-Star trainer Ella Storm for top tips on toning thighs and buns, and discover the best way to handle a night out on the town with the Nutrition Twins. Dr. Fab reveals the secret for looking eternally glam with antioxidants, and our resident sexpert Letty Livingston solves your craziest romantic woes. Ready to start living the glamorous life? Fall into it today with elements living magazine!

elements living TV is the next evolution of our acclaimed online magazine, a television network broadcasting within the elements clubs which will bring our articles, personalities and brand “to life” for members, on demand. Upon entering an elements club, the music will be hand selected (according to market, demographic, and time of day), with station breaks and branding segments mixed in to create a true entertainment experience for members and guests, and a emergence as a major media player in the fitness arena.

Behind the scenes the workload is tremendous. Luckily, our partners have already done the heavy lifting of developing the architecture of the network, the video servers and technology, and the media/licensing relationships that are critical to the venture. Add on top of that selecting thousands of music tracks and videos, and having someone screen each word and frame to ensure the content is appropriate. In addition to the music, the network will feature full (and all important) digital signage, cleverly branded station breaks, teasers, and “healthy lifestyle” segments.

The benefit to our elements club and members will be tremendous. The entire experience in any of our facilities will be choreographed in real-time, making the workout experience more memorable and entertaining. Early Nielsen research has projected this to improve overall member satisfaction rates, and to greatly increase the lifespan of a member, as well as the ancillary revenue per member, again, attributed to the clear and direct messaging from our elements TV network.

What a great and unique experience to design an entire television network from scratch… that is essentially what our team was challenged with in December, once elements made the decision to launch our “elements living television” network in mid-2009.

So, how do you go about creating a TV network? First, it begins with developing a concept. In our case, we are intent on creating an entertainment experience within our health clubs… a reflection and an extension of the “living” elements brand. The idea for the network began several years ago, after several of our staffers were speaking about how boring the music was in their (non-elements!) gyms. Of course, as our brand continues to grow worldwide, we are always looking for ways to better communicate with members and prospects, and to deliver the message of wellness. Although it seemed like a daunting prospect, a network delivered via web, would allow us to create a uniquely branded experience for each and every elements member, worldwide. After doing research into the feasibility, we quickly realized that we could find major national brands such as Nike and Estee Lauder to underwrite many of the ongoing production costs (keeping the content and music fresh was a major initial concern, making it cost effective for our franchisees was the other). After many months of explorative work, a production partner was selected, and the foundation for the soon-to-be launched “elements living tv” was laid.

The network, debuting this spring, will include well selected music videos, clips and segments from our Fitness Advisory Board, healthy lifestyle tips, and motivational messages – The multi-channel network is slated to include music videos (on seven uniquely created playlist stations. Creating the music selections turned out to be a full time project onto itself… how do you properly represent the musical tastes of an diverse audience of women nationwide? The solution was to hire a music engineer as well as develop a system allowing local elements clubs to customize the music according to the time of day, day of week, and the preference of members… allowing a fully customizable platform within the network! Look for a special sneak peek of the music station coming very soon….

FOR IMMEDIATE RELEASE Miami, FL – 2/22/2009 – Upscale fitness and lifestyle brand elements for women has announced the launch of “elements living TV” – a multi channel fitness television and broadcast network.

elements living TV will be a healthy lifestyle-oriented network featuring entertainment and uniquely branded “elements” content. The channels will offer well-selected music videos, showcase female emerging recording artists, fitness and diet short clips, and “teaser” segments featuring elements All-Star FitnessAdvisory Board members. Club members will have the ability to view longer versions of content on the on-demand portion of the network, from cardio machines at the clubs or from home via online streaming.
The network will also help to spread the word about other important and great elements initiatives, such as showcasing emerging female recording artists, and spreading the word about the brands charitable efforts through the elements foundation.

The channel and network is fully sponsored by advertisers such as Nike Women and Lancome, and will be a free amenity to elements members and guests. The network will broadcast inside of elements clubs, as well as on-demand to a worldwide audience online.

“elements living TV network is one of our most exciting and ambitious achievements to date, remarked Chris Palumbo, elements brand founder. elements is more than just a fitness chain, we are a complete lifestyle brand. In addition to our award-winning elements clubs, we have developed many popular consumer portals. elements living TV is the next progression of our online magazine and media channel (www.elementsliving.tv). The multi-channel network will allow us to offer an unparalleled entertainment and fitness experience within the clubs. The network adds tremendous value, as it will continually reinforce elements as a overall wellness brand, and promote amenities and services within the clubs.”

“We have developed a large amount of content over the past four years, and the on-demand lifestyle channels will allow members and guest to watch shows on their cardio machines, or at home. Imagine how progressive it is to have a guest walk in to an elements club and be surrounded by well selected music, announcements, tips, motivation, education, and fun. The member can further customize her experience through the on-demand portion of the network.

The elements fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Relying on expert guidance and support, elements™ creates a platform for women to come together in an environment of health and wellness. The brand also features an online magazine and media channel, elements living, a full-service interactive diet program, BalanceD™, and a full retail line.

For more information on the network, including business and sponsorship opportunities, click here

elements for women

Learn to live fabulously this fall with the newest edition of elements living magazine! In this issue, we reveal our most luxurious weekend retreats and indulge our inner gourmet with a visit from Chef J. We check in with All-Star trainer Ella Storm for top tips on toning thighs and buns, and discover the best way to handle a night out on the town with the Nutrition Twins. Dr. Fab reveals the secret for looking eternally glam with antioxidants, and our resident sexpert Letty Livingston solves your craziest romantic woes. Ready to start living the glamorous life? Fall into it today with elements living!

Today we launched the Fall Issue of elements living, our online magazine and media channel. We chose the theme “Live Fabulously” well before the economic woes had hit the US, however the editorial team decided to keep the theme, which developed a second meaning during the current market…. “Live Fabulously” became our way of telling our readers that they can still indulge themselves and enjoy a great quality of life, irrespective of financial condition. Health, energy, enjoying a nice meal, a decadent treat, a weekend escape… all are part of a quality of life, happiness, and a balance which is much deserved.

Long after the short term economic troubles have past, we will still have the smiles and memories from enjoying moments each day. Happy Reading!

It was great to be able to have good business news to share last week, among with the flood of bad news from Wall Street. elements has announced more locations under development this month than many other fitness brands combined – over 28 in total! No doubt that we are in a serious growth streak, we are also on the verge of announcing some additional strong international locations in Australia, Canada, and (once again) India. I was especially happy to see two of our original elements club owners upgrade to become Regional Developers (meaning that they will now be entrusted with the development and support of clubs in a specific geographic region – adding a nice level of local expertise to our already-strong franchisee support. It is great to see our partners grow.

Elements has created a platform for women to come together in an environment of health and wellness. The upscale fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Elements also features a very popular online magazine and media channel, elements living, an full-service interactive diet, BalanceD, and a acclaim retail line.

For more information about business opportunities with elements™ or the new regional developers, please contact our elements Central Offices at 866-893-9603 click here.