It was great to be able to have good business news to share last week, among with the flood of bad news from Wall Street. elements has announced more locations under development this month than many other fitness brands combined – over 28 in total! No doubt that we are in a serious growth streak, we are also on the verge of announcing some additional strong international locations in Australia, Canada, and (once again) India. I was especially happy to see two of our original elements club owners upgrade to become Regional Developers (meaning that they will now be entrusted with the development and support of clubs in a specific geographic region – adding a nice level of local expertise to our already-strong franchisee support. It is great to see our partners grow.

Elements has created a platform for women to come together in an environment of health and wellness. The upscale fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Elements also features a very popular online magazine and media channel, elements living, an full-service interactive diet, BalanceD, and a acclaim retail line.

For more information about business opportunities with elements™ or the new regional developers, please contact our elements Central Offices at 866-893-9603 click here.

elements makes exercising "Smarter"

It is always a pleasure to welcome guests to our corporate offices from around the world. As the brand founder, I am humbled by the fact that people will travel thousands of miles for the opportunity to meet and do business with the elements brand.
Over the past year, we have hosted guests from Australia, Greece, India, Japan, Vietnam, Korea, Brasil, and England. This week we were pleased to welcome executives from the HUR Fitness Company in Finland, the manufacturer of our smartcard workout equipment. Smartcard technology helps to create an exceptional member workout experience in the elements for women gyms. The equipment has color flatscreens at each station of the circuit workout, and “greets” each member by name, self-adjusts to her settings, records her progress, and even tells her where to go next… it is very similar to having a virtual personal trainer – and is a great tool for members. This type of interactive technology is one of the major fitness trends worldwide, causing a membership explosion within the industry.

In todays meeting, we were discussing some exciting planned enhancements to our smartcard program, including integration with our online class scheduler, and BalanceD interactive diet for members. With the completion of these additions, elements members will be able to find a club online, join, shop for products, view and book classes, personal training session, diet coaching session, view their club attendance and each workout progress, making it the most sophisticated member portal in the industry. elements is more than a health club brand, we are a total lifestyle – this technology allows us to deliver varied wellness options to our members, in their own space, and on their own schedule.

Our discussions were also regarding the expansion of the elements for women clubs into Eastern Europe, and the planned development of a flagship location in Estonia, a major port of call for the Baltic Region. With the flagship club complete later this year, we will be able to host European operations for franchise development… I am very excited to make this visit!