Leave it to elements to completely redefine the way weight loss is sold in America… Diet in the US is a multi-billion dollar a year industry. Thousands of weight loss plans, pills, programs, and books are sold each day to consumers who are eagerly seeking the newest, the best, or the most [...]
We gave congratulations this week to our three Atlanta gyms, for winning the prestigious “Best of Atlanta” award. It was notable to mention that this was the second “Best of” award elements had won in two weeks. To me, this is notable because it shows that consumers and members are really expressing their loyalty [...]
Isn’t it nice to be rewarded for a job well done? Isn’t it even nicer to have good business news to share in the midst of all of the media hype on the economy?
We were very pleased to read today that elements for women was named “Best of Alpharetta.” Our growing presence in Southern [...]
I like reading interviews… for me they provide a great insight into the mind of the subject. While an article is generally the opinion of the writer, an interviewer is almost like having an actual conversation with the person. I was interviewed for a fitness business magazine several months ago (I remember it being [...]
Pre/Postnatal Fitness Expert Corry Matthews Joins elements for women Advisory Board
MIAMI BEACH, FL – 10/31/08 – elements for women, the upscale Miami Beach based fitness brand, announces an exciting new addition to their All-Star Fitness Advisory Board: pre/postnatal fitness expert, Corry Matthews. She joins the comprehensive lineup of experts from the areas of diet, fitness, [...]
The development of a truly great brand requires you to get feedback from your consumers and partners. This is something that we at elements for women do frequently, from our prospects, from our members, from our franchise partners, stockholders, and team members.
One good example of this is our philosophy on creative materials. In our effort [...]
It was a nice surprise this week to see Demi Moore visiting elements Alpharetta on a recent film shoot in Atlanta.
We were holding an franchisee training event at the opulent 10,000 square foot spa/fitness club. As a full service salon, spa, and fitness club, the facility is able to deliver world-class services to a [...]
Although much of the retail news these days is filled with doom and gloom scenarios, there is at least one industry which is gearing for a real surge in business …. lucky for us, it is the fitness industry
Fitness, weight loss and wellness see a real spike in sales for a 70 [...]
elements for women is fast becoming recognized for the curb appeal in our clubs – we enjoy the prestige of being the only upscale fitness brand for women, a very unique market position which is not lost for a minute on me. One of the reasons for our intensive training programs and methodical staff [...]
I spend the end of last week in Chicago at the Club Industry Fitness Trade Show. I love attending the major industry events… there is a great energy which exist among the club owners, trainers, vendors, and industry veterans. Although I was not speaking or presenting at this event, I did have a full schedule [...]
Any reader of this journal knows that I (and elements) are big believers in ongoing training, and continuing education for all staff members – from our Club Directors to part time associates. A well trained staff exudes confidence, and simply performs better. elements for women franchising devotes considerable resources towards ongoing education and enhancements for [...]
Learn to live fabulously this fall with the newest edition of elements living magazine! In this issue, we reveal our most luxurious weekend retreats and indulge our inner gourmet with a visit from Chef J. We check in with All-Star trainer Ella Storm for top tips on toning thighs and buns, and discover the [...]
