You might find it surprising to know that the original vision for elements was to develop just 10 clubs in 3 cities: New York, Miami, and LA. That was it. The idea was to offer the most complete fitness experience for women, in a hip, stylish environment, and to corner those three important markets. [...]
It is exciting to see the continual interest from the press into our fitness programs, including Woman’s World Magazine. We are gathering large numbers of testimonials from elements members, video testimonials from BalanceD diet users, inquiries from press and media, as well as frequent features on blogs and online media.
elements is designed to become the [...]
One of the things I find most surprising about my job, is how frequently we are conducting video or photo shoots. Elements is truly positioned as a leader in the fitness franchise space, and it is very important to have unique content: videos, photos, workouts, stories… you name it.
It seems as if every shoot is [...]
I was conducting a phone meeting with a business contact of ours in Bombay, India, who said that speaking to me was “both a pleasure and a joy.”
I smiled as I hung up, but began to reflect on the tremendous, and also the subtle cultural differences that exist among us. In business (and in life), [...]
pon entering the building, I noticed the use of “living walls,” one of the design features that we use throughout many of our elements clubs… the designers has used it to add character to the building exterior, as well as add intrigue to the space. It was a great evening, a delicious gourmet Italian meal, and a nice opportunity
Going green is the buzzword these days… rising fuel costs has made it not only politically correct, but often necessary to consider environmental and efficiency issues in our everyday lives.
Going green comes from our inherit desire to do good… recycling, conserving, and helping others ultimately make us feel better about ourselves. The most successful, [...]
Charlotte is a great example of a thriving American City…. not too big, not too small – and enough energy to make you feel as if you are in the middle of a happening place. Somewhat by accident, during the 1980’s all of the major US banks found themselves with a headquarters there. Now, [...]
As summer approaches, we prepare for the launch of 5 additional elements? locations, in major cities around the country. We are opening a second and third Atlanta location, and will soon be announcing number 4 in the popular market. Atlanta is a great example of our “cluster based” approach to club development. The Southern States [...]
