Upward Momentum

December 7th, 2008

As the weather chills and the Holiday lights go up, the end of the year provides a great time to reflect, and to plan for upcoming 2009. Last week, I was writing a letter to our franchisees about some of the new projects we are investing in. When I was finished, I re-read the [...]

Filled Under: Franchise Startup Articles, Marketing, elements brand

Southern Elegance meets elements style

August 6th, 2008

This week I traveled to Atlanta to meet with the elements for women franchisees and staff there. Atlanta was one of the original regional markets for elements, and we have recently announced 8 territories being reserved for development there.
I have been in and around the health club industry for over 15 years, and have toured [...]

Filled Under: Elements Clubs

Club FIT in Charlotte

August 1st, 2008

elements fitness has recently announced the expansion of our clubs in the Charlotte market, and the addition of BalanceD Diet to the city. We are in-process of some great upgrades to our club at 129 W Trade Street, and our corporate team has been making frequent visits to the city
On a recent visit to Charlotte, [...]

Filled Under: Elements Clubs, Marketing

elements fitness Announces Nike Global Retail VP as new CEO

April 11th, 2008

We were very excited this week to formally announce Bruce Fabel as the new CEO of elements for women. Selecting the perfect CEO for an organization is no easy task, my search lasted nearly one year, and began with a relatively short list of hand-picked names.
To me, it was essential that our top executive possessed [...]

Filled Under: Uncategorized