The following is an excerpt from www.healthceoblog.com
As we are approaching the closeout of 2009, we have a great opportunity to reflect upon the growth and achievements made over the past year, as well as the past 5. It is hard to believe that elements™ fitness will be turning 6 years old next year – [...]
Check out the latest issue of elements living interactive magazine (found online at www.elementsliving.tv). One of our recent expansions to the interactive member/branding programs this year was the addition of the “elementsliving TV” network within our clubs. The multi-media platform allows us to have a unique and powerful communications platform with our guests, including “teasers” [...]
The following is an excerpt from www.healthceoblog.com
It was a really great feeling to share with the team in a presentation this morning our 2009/2010 location map for elements fitness clubs in North America. Despite the overall slowdown in the world economy, elements has managed to continue excellent progress in growth, [...]
One of the initial consumer principles behind our new Organics™, by elements Weight Loss Supplements was to create a highly effective weight loss brand which was more than simply diet pills. As we began to study the marketplace from a 10,000 feet view, we discovered a host of new raw materials, ingredients, and [...]
One of the true marks of maturity for a brand is growing interest from developers to invest and launch your brand internationally. Top International Developers are usually highly keen on their local markets, and tend to have the resources to launch and operate units in multiple cities simultaneously. The top international developers [...]
I am not sure what part of “lets launch a TV network” I glossed over the day I signed the paperwork to begin broadcasting elements. Don’t get me wrong, I am in love with the project, our partners, and what it means for the brand… Its just that (even) I might have underestimated just [...]
It has always been a part of my initial vision for elements fitness to create a brand which was “living.” A living brand, Disney, Harley Davidson, Budweiser… is larger than the company itself… it a a part of the consumers life. elements has all of the potential to do this. Sitting in our clubs, I [...]
I laugh each time our publicist suggest that we create an “elements fitness” reality show. Its not that I don’t believe we have all the makings of a great one…. an international backdrop with a spirited (and growing) worldwide team, Miami Beach headquarters where a revolving stream of fitness celebrities and top business minds [...]
Optimism and motivation have become part of our culture at elements fitness. We have, from the very beginning, viewed ourselves not as simply a womens fitness brand, but rather as something far more motivational… a movement to wellness.
Over the years, we have incorporated optimism into the fabric of the brand, from the welcome cards [...]
FOR IMMEDIATE RELEASE: April 02, 2009
elements™ fitness announces expansion into Canada with downtown Toronto Flagship
Toronto, ONT – 4/2/2009 – Upscale women’s fitness brand elements has announced its expansion into Canada with a flagship center-city Toronto location. The club, expected to open early 2010 will be the first upscale women’s-only fitness experience [...]
“No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we [...]
Fitness Industry named High Growth Sector for 2009.
With all of the bad economic news we are hearing in the media, I thought it would be nice to share this story from yesterdays “Financial Week” highlighting the industries which are actually predicted to grow in 2009, and why…. The fitness industry is [...]
