elements for women is the top full service fitness brand for women

The fitness industry has experienced double digit for each of the past three decades. All of our statistics and projections show the largest growth is yet to come, with an abundance of baby-boomers and wider usage percentages.

Although some of the growth is attributed to demand factors, I believe a large part of the fitness industry growth is attributed to the passion which is shared by so many of the professionals within the industry. Think about it… it is rare to have a total industry with such a large percentage of truly dedicated professionals. Whether it be personal fitness goals, motivating friends, club members, or recruiting new members – there is a passion for fitness, and a lifestyle of wellness, which is shared by nearly all employees within our industry. From Charlotte exercise professionals to fitness executives in Atlanta, there is a common energy and quest for betterment which is shared.

Knowing this, how do you find the best of the best? How do you inform top trainers, managers, and potential entrepreneurs about your brand, and allow them to interact with you? We have created a website entirely dedicated to staff recruiting, elements careers. As far as I know, elements is the only franchise brand which has such a diverse and dynamic staff recruiting and training setup. It is a great asset for our clubs, and for our franchisees to have a national website compliment local recruiting efforts.

This card is laminated and installed behin the front check in of each elements club, and given to each staff member. It is the brand motto.

At elements for women, we share a staffing philosophy for “personal best.” We begin with the best, most qualified staff and then offer ongoing training, motivation, leadership and support, to create the finest team in the fitness industry. We encourage staff members to interact from different club locations, and have several websites and forums setup to help facilitate this. We are doing more than just selling memberships, we are building community. Our executives and team members are truly excited about helping others, and about creating a top service brand within the fitness industry.

Sample of handouts used to promote club fit, our outdoor initiative for Charlotte

elements fitness has recently announced the expansion of our clubs in the Charlotte market, and the addition of BalanceD Diet to the city. We are in-process of some great upgrades to our club at 129 W Trade Street, and our corporate team has been making frequent visits to the city

On a recent visit to Charlotte, we began to discuss ways that we could have more of an impact of wellness overall in the city. After several weeks of planning, we made a formal announcement to launch “Club FIT” – a citywide wellness initiative, with partnerships from major Charlotte area media and businesses.

Club FIT would be a way for elements for women to become more involved in the local community, and with its free programs would encourage residents to participate in healthy lifestyle programming. One our first planned programs for Charlotte is a downtown waling club, which offers a great fitness option at lunch. The one hour walk begins with a stretch in a park, then a “fitness” walk led by our highly qualified trainers. Participants will be offered toning exercises and tips during the 30 minute walk. We are already three weeks into the program, and the response has been excellent.

Plans to expand the program later in the year include healthy dining options at local restaurants, and involvement with the 5K run and regional fitness events.