As the chairman of elements group, I have the privilege of collaborating in many diverse areas of our brand’s growth. Franchise training is one of my most favorite, and one of our most important jobs, as we continue to build a brand described as “the category leader in fitness clubs for women.”
The following is an [...]

Is your business famous yet? It is important to understand how to really build buzz locally, and drive more traffic to your business organically.
We are all well aware of the importance of the web in consumer’s buying patterns. Consumers use the web to research, explore, and 78% make buying decisions prior to ever [...]