Discover Success with elements

It is no secret that we are moving into the next stage of development of (elements group) growth, which involves the acquisition of strategic facilities across the country. This acquisition strategy will quickly expand our footprint of fitness club operations, as well as provide excellent resources for franchise training – further strengthening the overall operations of the brand. Since our team is headed by former Nike VP Bruce Fabel (CEO of elements), we have been attracting the attention of many serious investors, elements is quickly becoming positioned as one of America’s great franchises.

I was very happy to receive a call today wi from Jeff Hicks, CEO and Partner of the Crispin Porter + Bogusky ad agency. The agency, known as the “factory” is widely regarded as one of the top creative agencies in the world, with such noted key clients as Microsoft, Burger King, BMW. Although this was the first of many possible talks, the idea of having such a major ad agency on our team is certainly exciting. Next week I leave for the west coast to announce our expansion into California, and to begin fielding requests from potential franchisees and stockholders in the Western States.

elements for women

In my opinion, one of the best announcements a company can make (and one sure sign of growth) is an investment into leadership. elements for women has made several substantial announcements this year, with Nike Global Retail VP Bruce Fabel being named our CEO, some high level additions to our Board of Directors, and this month former Gold’s Gym Executive Courtney Minor joining the elements team. Our expert team brings a wealth of resources with them, from the VP of Nike and Calvin Klein, to operations team members with combined more than 50 years of experience in the fitness industry. From multi-unit operations to individual health club owners, brand art directors and All Star Experts, the elements for women’s team is fast becoming a who’s who of fitness and lifestyle. Click here to read the full article

We were very excited this week to formally announce Bruce Fabel as the new CEO of elements for women. Selecting the perfect CEO for an organization is no easy task, my search lasted nearly one year, and began with a relatively short list of hand-picked names.

To me, it was essential that our top executive possessed the experience, leadership, and knowledge to take the elements and BalanceD brand from 41 locations to 800. Our CEO also needed to have the ability to relate to many types of people, in many types of situations. I was immediately impressed with Bruce. His references were impeccable – having worked with the likes of Donald Trump, Steven Spielberg, and Calvin Klein. He conveyed class, professionalism, but also a warm and inviting persona which I knew would be essential in building elements at the fundamental grass-roots and staffing levels.

As elements and BalanceD Diet continue to explode internationally, we have continued to invest into leadership to ensure that our executive team remains the leader in the industry. We will soon be announcing two of the largest names in the beauty and leisure industries as the newest additions to our Board of Directors. The elements board is quickly becoming a collection of who’s-who in business and media (something that I am delighted about).

I have been asked for many of the details of Bruce’s background, and 5 year vision plan for elements for women. Please find the text from the news release below, and business announcements posted online.

MIAMI, FL – elements, the upscale fitness and living brand, announces the addition of leading global entrepreneur Bruce Fabel to their corporate team. A former Vice President of Nike Global Retail, Mr. Fabel will fill the role of Chief Executive Officer as the nationally-recognized women’s health and wellness brand grows from 21 to 320 units globally, and launches a multi-million dollar weight loss brand, BalanceD, with 800 planned retail locations and robust interactive website.

Mr. Fabel joins elements after acting as Vice President of Nike Global Retail, where he led a comprehensive global expansion of Nikes retail market share through the opening of 150 Niketown and Nike Outlet stores worldwide. Recruited from Nike by Calvin Klein Inc., he became executive Vice President of Global Retail and managed the expansion of the multi-billion dollar Calvin Klein brand into European, Asian and American markets by successfully completing 66 licensed stores.

Mr. Fabel was also integral in the creation and design of Warner Bros. Studio Stores throughout the U.S. and Europe as Vice President of Retail Development. This included the real estate construction rollout of 156 stores over a period of five years, as well as the 40,000-square foot flagship locations in New York City and London.

In addition to his strong management background, creativity and proven track record of creating and implementing successful marketing and growth strategies, Mr. Fabel also brings an outstanding record of successful and profitable business expansions and global brand development. Under Mr. Fabel’s leadership, elements plans to increase industry market dominance, accelerate rollout of franchised locations in premium US and international cities, launch “BalanceD™”, a major online and retail diet brand, as well as a developing company-owned locations in key urban markets.

For more information on Bruce Fabel or the elements for women clubs and brand, visit www.elementsforwomen.com and www.elementsliving.tv, or our online diet at www.balanceyourelements.com