We are currently in-production on the products, and expect delivery to be available to our clubs and resellers as soon as late October. The initial products arrive in true elements style, with great consumer appeal. They boasts an all-natural formulation, highest quality and all vegan ingredients. Increasing the consumer appeal is the feel-good aspect of the line, including using all post-consumer and recycled materials, as well as the fact that 3% of all proceeds are donated to the Rainforest Foundation.

Selling popular weight Loss and anti-aging products is one of the strongest ways a store can to expand its market share and consumer loyalty.

In health clubs product sales are especially important, as they increase personal training, diet coaching, and overall package sales.

For more information on Organics™ by elements, please call (305)535-1525 or email sales@elementsforwomen.com

Miami, FL – 10/2/2009 – elements fitness, in an unprecedented industry move, announced the launch of BalanceDiet, a new franchise opportunity designed for the weight loss consumer. The BalanceDiet brand offers a lifestyle approach to dieting, with customers engaging with diet and health experts, both in person, and over the web, coupled with a highly acclaimed (wholly owned) product line. This combined strategy gives potential customers the added edge they need to achieve their fitness goals.

Available in all 50 states, as well as internationally, BalanceDiet Center offers a franchise opportunity for today’s investor. The individual centers offer multiple revenue streams, such as 1-on-1 Coaching, Popular and Well-branded Supplement and Product Sales, Small Group Series and Classes, Interactive Diet, DVD’s and more. Backed by a multi-million dollar interactive weight loss portal, which allows clients and diet consultants to help track progress, create meal plans, grocery lists and offers tips and tricks, the new system is poised to take the dieting franchise market by storm.

BalanceDiet offers investors the opportunity to reap huge rewards with only a small investment. For as little as $30,000 liquid investment, franchise owners will be able to launch their own BalanceDiet center, making this the perfect launch into the multi-billion dollar fitness dieting industry for first time business owners.

The concept for BalanceDiet came from entrepreneur and elements brand creator Christopher Palumbo. He determined that a market truly exists for an appealing diet and weight loss brand with a stylish, simple, and no-nonsense approach. With BalanceDiet, elements does just that, while simultaneously offering affordable franchises for those ready for their own business. “The recession-proof diet and weight loss industry is at 64 billion dollars annually and experiencing tremendous growth each year. BalanceDiet is a well-rounded weight loss program, offering effective products and services in a stylish environment. Franchisees benefit from an association with elements, a major fitness brand and our related magazines and media channels, making BalanceDiet the first weight loss offering with an emphasis on both diet and also an active lifestyle,” says Palumbo.

Don’t miss your opportunity to embark on the new elements BalanceDiet experience in your community. Territories are already being reserved, with twelve reservations taken within the initial two weeks.
visit us on the web at: www.elementsforwomen.com

About elements™
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly-owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online and Club Business

We have been hard at work to continue to grow and position elements as the leading brand in womens fitness. I thought it would be great to share a listing of some of the exciting projects that are currently in our development pipeline.

- elements stories – a new “social” website which will connect the corporate site, magazine, and BalanceD diet. elements is a special brand – we are a collection of people who are making it happen…. entrepreneurs, survivors, motivators, leaders, mothers, daughters…. although each of us is different there is so much which is similar…. We will be “weaving” stories throughout this site….. stories of our club owners, members, friends, family members… women who are transforming their lives through being a part of the elements movement….. We will be taking all of the member testimonials (and continually adding) to create a dynamic, interactive experience….. My thinking is that this will be an incredible membership sales tool, a entertaining website for current members to visit and interact on, and a market differentiator for us – elements will be the only fitness brand with a live, growing social network. before/after pics, stories, motivation, overcoming…. from across the country, we will see the bonds that tie, and watch a community be built (Jan 2009 launch)

- New supplement line! – we have some great developments in store here! The line is coming together nicely… we are still asking for as many survey responses as you can get – my goal is to have 500 individual surveys prior to making any development decisions on the products – we would like (if possible) a true cross-sampling from all clubs, all ages, and all potential buyers…. this will be a significant revenue center for your club, we want to ensure the new brand and products is the best possible fit! (Projected Mar/Apr 2009 launch, products will be available for purchase in-club and also commissioned online)

- elements television network – We are about a month from announcing “elements TV” – a full entertainment system and network inside the clubs. Music videos (with top selections for our target audience), tips from the advisory board, healthy tips, and branded “shorts” – commercials set to music that you can select and run for all things elements: the latest magazine issue (more readers is better exposure and retention for you), personal training ads, testimonials, diet coaching ads, supplements (once launched), specialty classes and more. elements TV is a complete, expertly branded entertainment experience which will take the club experience to the next level – best news is we are working on a major corporate sponsor (Victoria’s Secret, lancome, or Estee Lauder type) to underwrite 80% of the ongoing cost of the network, implementation and production! (Ready in-club Mar./Apr 2009)

NEW CLUBS! We are very excited for our newest club openings… Columbus, Ohio and Madisonville, KY are already in presale. We will very soon have some great new cities coming online including… Aventura, Orlando, Toronto, Greenwich, and California. In addition, we have some exciting developments in the works…Expect some big things in 2009!

Stock Offering: Miami Beach, FL – 11/01/08 – elements™ is pleased to announce the launch of their new stock offering program through our parent company, ELEMENTS GROUP. Franchisees, vendors and investors will now be able to purchase stock and own a piece of the fast-growing fitness and lifestyle brand.

Set to correspond with the introduction of the new stock offering program, elements™ has also created a robust corporate business website at www.elementscentral.com to keep investors informed and generate interest for potential investors. The “elements central” site will offer real-time announcements, annual reports, brand previews and strategic information about all facets of the company.

For more information on business opportunities including obtaining a stock prospectus, click here.

elements fitness lifestyle coach Ami Suvanti featured in Woman's World magazine

It is exciting to see the continual interest from the press into our fitness programs, including Woman’s World Magazine. We are gathering large numbers of testimonials from elements members, video testimonials from BalanceD diet users, inquiries from press and media, as well as frequent features on blogs and online media.

elements is designed to become the leading fitness and lifestyle brand for women… we do this by focusing our energy to build the very best consumer experiences…. this is the foundation which causes the brand to grow rapidly. New elements club openings in Chicago, Atlanta, and Colombus Ohio this month were met with buzz from the communities, members, and even online bloggers… even a new partnership locally with Whole Foods Market. elements is fast becoming a community which will grow itself – this will be one of the runaway secrets to this brand’s success in the lifestyle and fitness sectors.

As seen in Woman’s World Magazine

elements-for-women-discover-wellness-campaign-banner

Going green is the buzzword these days… rising fuel costs has made it not only politically correct, but often necessary to consider environmental and efficiency issues in our everyday lives.

Going green comes from our inherit desire to do good… recycling, conserving, and helping others ultimately make us feel better about ourselves. The most successful, or more established we become in our own lives, the stronger the desire is to give back, and do good for the community. It is not surprising to me how many executives are drawn to elements because of the desire to franchise or own a business which can do good for others. The fitness and wellness industries are very lucrative, due to their explosive double-digit growth and re-occurring membership revenue model, but I still maintain that the true success stories in our industry are those owners who truly enjoy what they do, and who are proud to own a business which does so much good for the community.

elements was featured on ABC news today, for our technologically advanced Smartcard Workouts… click here to watch the video

We have recently added video as the newest dimension of the elements living experience. The following clip features Olympic Rower Victoria Draper, shot in site in Santa Monica. Do you see what a difference the video adds? I think it tremendously enhances the personality of the media channel.

We use the elements living media channel as a tool to help create awareness for the elements “lifestyle.”

Members and prospective guests for elements clubs, BalanceD Diet clubs, and BalanceD online all receive complimentary subscriptions to elements living magazine, as well as motivational emails sent to their inbox.

The magazine allows the elements brand to remain “front of mind” with our consumers, and also substantially adds to the well-rounded lifestyle experience for our members and guests. Soon, an online store will be added to showcase a select line of hand picked fitness tools, accessories, and top tier weight loss and supplement lines.

elements is the only fitness brand to offer such a complete media “backbone” to support the franchisees and club members, we are truly delivering a complete lifestyle experience.

Last week we conducted strategy sessions with our full PR team, and met desk-side last week with the top editors of over 22 lifestyle magazines, including SELF, Shape, Vogue, Elle, Fitness, Glamour, among many others. This is the beginning of a major press launch.

Armed with my new AirBook, the world’s thinnest laptop and an array of elements multimedia presentations, the world’s media heads were extremely impressed with our branding, Advisory Board, award winning gyms, and online diet… the components of a major lifestyle brand have really come together – as is evidenced each day with elements gather attention in more media, and top publications.

Typically, face to face meetings with editors last only 5-10 minutes, since these are some of the busiest people in the world. The idea that we were sitting with them for 30-45 minutes at a time, fielding all types of questions and listening to their feedback is a sign that we are of high interest to them, and more importantly, the readers. Our intent when designing the elements and BalanceD brands is always to put the consumer experience first… I feel like we are certainly on track.

The results of our media tour through New York City have been quite promising. Already we have been placed in major media, with some very exciting features and business stories in the works.

We were very proud to begin an association with Dr. Melina, “America’s Diet Doctor” from the Discovery Channel network. Dr. Melina began by discussing our new BalanceD diet on ABC, as one of the top “Diet Secrets for 2008″ this week. This was great timing, which coincided with the soft launch of the online diet and wellness mega-site. We have some very exciting major media announcements coming up this year, as elements begins its association with Pierce Maddie, one of the top public relations firms in the country… more to come on that!
Click here to view the clip.
Click Here to get more information on elements.