elements™ Fargo will feature forward-thinking technology and advances, from Smart Workouts to dynamic Group Exercise class series. elements™ exclusively features SmartCard exercise system with European-designed “smart” machines, which greet each member by name, remember her settings, track her performance, and tell her where to go next. The touch screen and card practically become a personal trainer for the client.

An opening in Fargo propels elements™ into the cooler climates of the world, with the promise of creating a whole new bevy of winter beauties. The sentiment shared by all involved in the opening is that fitness knows no bounds, and that the elements™ lifestyle is desired by women of all areas and climates. A franchise in Fargo is yet another success story for the Miami based company. The elements™ team is excited about the new venture, “We are proud to introduce elements™ to the residents of the Northwest States. This opening proves that the elements™ message of health and vitality is universal and our business plan and franchise offerings can be successful anywhere.”

Residents of Fargo will soon be belly dancing to Brazilian beats, relaxing during candle light yoga, or stepping to the samba. For Fargo residents, the elements™ are about to get a whole lot more inviting.

Visit us on the web at: www.elementsforwomen.com

About elements™
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly-owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online and Club Business International among others. The brand features technologically advanced Smart Workouts, dynamic Group Workout series and a robust online diet program, BalanceD™. Over 45 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai, Australia, Canada and London.

“Toronto is a great city for elements… it has many similarities to New York, and a full service brand like elements can really be developed to its fullest – we are planning a real showcase location with some great
surprises here. This is the first of several planned Canadian clubs, we are quite excited about it. The buzz we have been receiving from Canadian fitness professionals tells me we are on to something really good”

The elements fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Relying on expert guidance and support, elements™ creates a platform for women to come together in an environment of health and wellness. The brand also features an online magazine and media channel, elements living, a full-service interactive diet program, BalanceD™, and a full retail line.

Miami-based elements currently has 12 US locations with a total of 55 franchised locations under planned development. The company has been adding health club locations in signature markets such as Chicago, Atlanta, and New York since its inception in 2004. The company, following its “clustering-based” philosophy to growth, has now begun active franchising campaigns in Canada and also Latin America.

For more information about business opportunities with elements, please call 305.535.1525 or agarcia@elementsforwomen.com, or visit www.elementsforwomen.com

About elements™:
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly-owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online and Club Business International among others. The brand features technologically advanced Smart Workouts, dynamic Group Workout series and a robust online diet program, BalanceD™. Over 65 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai, Australia, Canada and London.

elements™ has long been a supporter of women’s issues and causes. As we all know, October marks Breast Cancer Awareness month, a cause where elements is especially active.

As a wellness brand and also a franchisor, we offer many support products to help our clubs create community, generate awareness and raise money for worthwhile organizations. Fitness and Breast Cancer Research have gone hand-in-hand for quite some time, with two events becoming top fundraisers for the cause- the AVON Breast Cancer Walk, and Susan G. Komen Race for the Cure.

In multiple locations throughout the country, elements clubs and our team have help to raise awareness, spear fundraising efforts, host events for the walkers and runners, and even serve as the “opener and warm up” for Boston’s Breast Cancer walk.

Our brand mission of empowerment and “making it happen” really comes to life at events such as these, and helps to build lasting ties between our club teams, members, and communities across the US.

elements is the leading brand of fitness clubs for women. The award-winning brand includes boutique style fitness centers, BalanceDiet weight loss centers, interactive online diet, acclaimed online magazine and television network, and popular product lines.

We are currently in-production on the products, and expect delivery to be available to our clubs and resellers as soon as late October. The initial products arrive in true elements style, with great consumer appeal. They boasts an all-natural formulation, highest quality and all vegan ingredients. Increasing the consumer appeal is the feel-good aspect of the line, including using all post-consumer and recycled materials, as well as the fact that 3% of all proceeds are donated to the Rainforest Foundation.

Selling popular weight Loss and anti-aging products is one of the strongest ways a store can to expand its market share and consumer loyalty.

In health clubs product sales are especially important, as they increase personal training, diet coaching, and overall package sales.

For more information on Organics™ by elements, please call (305)535-1525 or email sales@elementsforwomen.com

Miami, FL – 10/2/2009 – elements fitness, in an unprecedented industry move, announced the launch of BalanceDiet, a new franchise opportunity designed for the weight loss consumer. The BalanceDiet brand offers a lifestyle approach to dieting, with customers engaging with diet and health experts, both in person, and over the web, coupled with a highly acclaimed (wholly owned) product line. This combined strategy gives potential customers the added edge they need to achieve their fitness goals.

Available in all 50 states, as well as internationally, BalanceDiet Center offers a franchise opportunity for today’s investor. The individual centers offer multiple revenue streams, such as 1-on-1 Coaching, Popular and Well-branded Supplement and Product Sales, Small Group Series and Classes, Interactive Diet, DVD’s and more. Backed by a multi-million dollar interactive weight loss portal, which allows clients and diet consultants to help track progress, create meal plans, grocery lists and offers tips and tricks, the new system is poised to take the dieting franchise market by storm.

BalanceDiet offers investors the opportunity to reap huge rewards with only a small investment. For as little as $30,000 liquid investment, franchise owners will be able to launch their own BalanceDiet center, making this the perfect launch into the multi-billion dollar fitness dieting industry for first time business owners.

The concept for BalanceDiet came from entrepreneur and elements brand creator Christopher Palumbo. He determined that a market truly exists for an appealing diet and weight loss brand with a stylish, simple, and no-nonsense approach. With BalanceDiet, elements does just that, while simultaneously offering affordable franchises for those ready for their own business. “The recession-proof diet and weight loss industry is at 64 billion dollars annually and experiencing tremendous growth each year. BalanceDiet is a well-rounded weight loss program, offering effective products and services in a stylish environment. Franchisees benefit from an association with elements, a major fitness brand and our related magazines and media channels, making BalanceDiet the first weight loss offering with an emphasis on both diet and also an active lifestyle,” says Palumbo.

Don’t miss your opportunity to embark on the new elements BalanceDiet experience in your community. Territories are already being reserved, with twelve reservations taken within the initial two weeks.
visit us on the web at: www.elementsforwomen.com

About elements™
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly-owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online and Club Business

Take a look below for an excerpt and link to our online magazine…

Learn to live fabulously this fall with the newest edition of elements living magazine! In this issue, we reveal our most luxurious weekend retreats and indulge our inner gourmet with a visit from Chef J. We check in with All-Star trainer Ella Storm for top tips on toning thighs and buns, and discover the best way to handle a night out on the town with the Nutrition Twins. Dr. Fab reveals the secret for looking eternally glam with antioxidants, and our resident sexpert Letty Livingston solves your craziest romantic woes. Ready to start living the glamorous life? Fall into it today with elements living magazine!

How many times have we heard (or said) in business that “timing is everything!” All of us have had an uncle or relative who told us of how he would have been a multi-millionaire if only he had made this investment, or bought this business, piece of property, etc….

In business and in life, the ability to make a decision with good timing is what really sets the successful people apart from the rest. “Going with the flow” will get you average returns, but truly having vision, or confidence will allow you to achieve extraordinary results.

I was commenting to one of our new franchisees yesterday that the costs to open a business are about 30% less then they were just a year ago. Vendors are needing to meet their quotas and production requirements, so we are seeing far-reduced prices on materials and equipment. Landlords (in top centers) are being extremely flexible, giving generous free rent periods, and in some cases paying for the entire club buildout. The elements franchise team spends quite a bit of time building relationships with landlords, and is very active in negotiating the best possible structure for each club. Keeping in mind that most leases are 5-10 years in length, and that rents are about 30% lower than they were a year ago, the savings over time for the business are quite significant!

This is coupled with the ability to be more selective in hiring, and be more flexible with pay options – giving a new business a real boost if they are able to launch within the next 4-6 months.

For more information on starting a franchise, visit www.elementsforwomen.com

Arriving to Manhattan today for a busy series of meetings with investors, I was able to have lunch with a great friend – a former director at Bear Stearns. Sometimes, we get so involved in the day-to-day excitement and projects of our business that we don’t take the time to look back and reflect.

This lunch was a great opportunity to catch up with a great old friend, who reminded me that in 4 short years, we have taken elements for women from “a great concept” to a leading fitness and lifestyle brand, on the verge of a virtual growth explosion. Awards such as “club of the year”, award-winning acclaimed online magazine emerging with over 2 million impressions, 65 clubs under development, international expansion with solid partners, acquisitions, the launch of a Television network, and now a wholly owned supplement and consumer products brand: Organics™, by elements. We have created millions of dollars in value for our stockholders, and are quite on track to expand that number ten fold with some of our upcoming acquisitions and rollouts. Its tough sometimes to give yourself and your team credit, when the push is to always strive to grow, and be the best… so as we approach our 4th anniversary – lets take the time to reflect, and to celebrate ourselves. In a time when many venerable brands are downsizing or worse, our balance sheets, clubs, and growth is in the strongest position ever – thanks to careful planning, smart growth, and one of the best teams in the industry….