We were very excited this week to formally announce Bruce Fabel as the new CEO of elements for women. Selecting the perfect CEO for an organization is no easy task, my search lasted nearly one year, and began with a relatively short list of hand-picked names.
To me, it was essential that our top executive possessed [...]

In life, they say that we wouldn’t be anywhere without our friends. I believe the same principal should apply in business. There is something to be said for doing business with good people, people who you can develop friendships and successful relationships with over time. As with any good friendship, other introductions are made, [...]

We announced March 1 that elements fitness was teaming up with Pierce Mattie, one of the world’s leading PR and media firms, to begin the launch of BalanceD Diet, as well as to propel the elements for women brand.
Last week we conducted strategy sessions with our full PR team, and met desk-side last week with [...]

This week brought us back to the West Coast as we joined the International, Racquet, and Sportclub Association (knows as IHRSA) for their annual convention. Thousands of fitness business owners converged in Southern California for the 4 day conference, joined by the top vendors and business professionals. This year our team was meeting with many [...]

There was a definite warm spot in the cold Chicago winter, as elements launched the first club in the Chicagoland metro.
Chicago is an exciting market for us to enter. Not only does it represent one of America’s top cities, but it also geographically allows us to develop the midwest, and create support networks for the [...]

There are some moments where it becomes apparent that elements is truly a global brand. Today I was enjoying a healthy lunch on Ocean Drive, a few blocks from our offices. I was on a call with Mats Manderbaka, the CEO of the HUR Company, the manufacturer of our smartcard equipment. elements has renewed an [...]

One of the things, in my opinion, which truly sets elements apart from other wellness brands is our All Star Fitness Advisory Board. The board is a well rounded panel of true experts and leaders in various wellness fields. We refer to elements as a “living brand,” meaning that is is real, touchable, and attainable [...]