One of the initial consumer principles behind our new Organics™, by elements Weight Loss Supplements was to create a highly effective weight loss brand which was more than simply diet pills. As we began to study the marketplace from a 10,000 feet view, we discovered a host of new raw materials, ingredients, and [...]
I am not sure what part of “lets launch a TV network” I glossed over the day I signed the paperwork to begin broadcasting elements. Don’t get me wrong, I am in love with the project, our partners, and what it means for the brand… Its just that (even) I might have underestimated just [...]
Many of us were a little surprised to see the recall of all 14 Hydroxycut brands yesterday by the FDA. I say “a little” surprised because supplement industry insiders have seen this coming for quite some time, along with a pending recall of some of the other popular extreme-energy enhancers.
The supplement industry has been teetering [...]
We have been focusing our efforts several on initiatives which will add new revenue streams to our elements clubs. One of the unique attributes to our fitness franchise is the ability to drive a great percentage of revenue through multiple streams, such as personal training, diet coaching, supplements, premium classes, and retail.
Holidays (and seasons) make [...]
Optimism and motivation have become part of our culture at elements fitness. We have, from the very beginning, viewed ourselves not as simply a womens fitness brand, but rather as something far more motivational… a movement to wellness.
Over the years, we have incorporated optimism into the fabric of the brand, from the welcome cards [...]
It was a nice surprise this week to see Demi Moore visiting elements Alpharetta on a recent film shoot in Atlanta.
We were holding an franchisee training event at the opulent 10,000 square foot spa/fitness club. As a full service salon, spa, and fitness club, the facility is able to deliver world-class services to a [...]
I spend the end of last week in Chicago at the Club Industry Fitness Trade Show. I love attending the major industry events… there is a great energy which exist among the club owners, trainers, vendors, and industry veterans. Although I was not speaking or presenting at this event, I did have a full schedule [...]
Any reader of this journal knows that I (and elements) are big believers in ongoing training, and continuing education for all staff members – from our Club Directors to part time associates. A well trained staff exudes confidence, and simply performs better. elements for women franchising devotes considerable resources towards ongoing education and enhancements for [...]
It is no secret that we are moving into the next stage of development of (elements group) growth, which involves the acquisition of strategic facilities across the country. This acquisition strategy will quickly expand our footprint of fitness club operations, as well as provide excellent resources for franchise training – further strengthening the overall [...]
Charlotte is a great example of a thriving American City…. not too big, not too small – and enough energy to make you feel as if you are in the middle of a happening place. Somewhat by accident, during the 1980’s all of the major US banks found themselves with a headquarters there. Now, [...]
victoria-motivates elements living online magazine and media channel is now boasting a reach of nearly 3 million viewers monthly. Our magazine features great content, expert advice from our All Star Advisory Board, daily tips, and inspiration.
We have recently added video as the newest dimension of the elements living experience. The following clip features Olympic Rower [...]
