What a great and unique experience to design an entire television network from scratch… that is essentially what our team was challenged with in December, once elements made the decision to launch our “elements living television” network in mid-2009.
So, how do you go about creating a TV network? First, it begins with developing a [...]
I was speaking to a well-respected executive from the franchise industry today. I really enjoyed our call, and I thought I would share some of the conversation with you – it really shows the process of buying a franchise from the other side of things…..
In business, you can either let or [...]
The development of a truly great brand requires you to get feedback from your consumers and partners. This is something that we at elements for women do frequently, from our prospects, from our members, from our franchise partners, stockholders, and team members.
One good example of this is our philosophy on creative materials. In our effort [...]
It was excited to see myself and read about elements for women in Investors Business Daily today! I was flying back to Miami from a visit to Detroit, and picked up a copy in the new (and very beautiful) airport. The article was about following your dreams, and the inevitable happiness that results from such. [...]
It is exciting to see the continual interest from the press into our fitness programs, including Woman’s World Magazine. We are gathering large numbers of testimonials from elements members, video testimonials from BalanceD diet users, inquiries from press and media, as well as frequent features on blogs and online media.
elements is designed to become the [...]
One of the things I find most surprising about my job, is how frequently we are conducting video or photo shoots. Elements is truly positioned as a leader in the fitness franchise space, and it is very important to have unique content: videos, photos, workouts, stories… you name it.
It seems as if every shoot is [...]
Im not sure why I was so surprised to see the cover of Time magazine… I mean, we all know that obesity is one of the top killers of Americans… we know that each generation is producing heavier and heavier children. Still, you must admit, there is something very in-your-face about the cover of [...]
