As the weather chills and the Holiday lights go up, the end of the year provides a great time to reflect, and to plan for upcoming 2009. Last week, I was writing a letter to our franchisees about some of the new projects we are investing in. When I was finished, I re-read the [...]

Over the past two weeks, elements has received three formal proposals from major landlords offering free rent, and up to $60 per sq ft in “key” money to locate our clubs in their plaza. Doing some quick math, if you take a (typical) 6,000 square foot space, that means the landlord will contribute over [...]

Although much of the retail news these days is filled with doom and gloom scenarios, there is at least one industry which is gearing for a real surge in business …. lucky for us, it is the fitness industry
Fitness, weight loss and wellness see a real spike in sales for a 70 [...]

Is your business famous yet? It is important to understand how to really build buzz locally, and drive more traffic to your business organically.
We are all well aware of the importance of the web in consumer’s buying patterns. Consumers use the web to research, explore, and 78% make buying decisions prior to ever [...]

elements fitness has recently announced the expansion of our clubs in the Charlotte market, and the addition of BalanceD Diet to the city. We are in-process of some great upgrades to our club at 129 W Trade Street, and our corporate team has been making frequent visits to the city
On a recent visit to Charlotte, [...]