I was speaking to a well-respected executive from the franchise industry today. I really enjoyed our call, and I thought I would share some of the conversation with you – it really shows the process of buying a franchise from the other side of things…..
In business, you can either let or [...]

We gave congratulations this week to our three Atlanta gyms, for winning the prestigious “Best of Atlanta” award. It was notable to mention that this was the second “Best of” award elements had won in two weeks. To me, this is notable because it shows that consumers and members are really expressing their loyalty [...]

Isn’t it nice to be rewarded for a job well done? Isn’t it even nicer to have good business news to share in the midst of all of the media hype on the economy?
We were very pleased to read today that elements for women was named “Best of Alpharetta.” Our growing presence in Southern [...]

I like reading interviews… for me they provide a great insight into the mind of the subject. While an article is generally the opinion of the writer, an interviewer is almost like having an actual conversation with the person. I was interviewed for a fitness business magazine several months ago (I remember it being [...]

The development of a truly great brand requires you to get feedback from your consumers and partners. This is something that we at elements for women do frequently, from our prospects, from our members, from our franchise partners, stockholders, and team members.
One good example of this is our philosophy on creative materials. In our effort [...]

elements for women is fast becoming recognized for the curb appeal in our clubs – we enjoy the prestige of being the only upscale fitness brand for women, a very unique market position which is not lost for a minute on me. One of the reasons for our intensive training programs and methodical staff [...]

It was great to be able to have good business news to share last week, among with the flood of bad news from Wall Street. elements has announced more locations under development this month than many other fitness brands combined – over 28 in total! No doubt that we are in a serious [...]

Believe it or not, it is possible not only to survive, but to thrive in tougher economic markets. And guess what…. if you learn how to profit even in “down” markets, then think how well you will flourish when things inevitable get better again.
They say that if you took all of the wealth on the [...]

It is easy to get caught up in the woes of our US economy, but when you speak to successful investors (those who haven’t been hit by this current market), you will notice on strong trend: investing into international markets. Once though of as a risky strategy, now we are truly part of a global [...]

As you may know, Wall Street has seen two major events occur over the
weekend, including the meltdown of Lehman Brothers, a 150+ year old
founding financial institution and the takeover of Merrill lynch, an equally large
brokerage.

This is very likely to have people talking about the instability of the
financial system, many analysts have said we are one [...]

As the chairman of elements group, I have the privilege of collaborating in many diverse areas of our brand’s growth. Franchise training is one of my most favorite, and one of our most important jobs, as we continue to build a brand described as “the category leader in fitness clubs for women.”
The following is an [...]