I laugh each time our publicist suggest that we create an “elements fitness” reality show. Its not that I don’t believe we have all the makings of a great one…. an international backdrop with a spirited (and growing) worldwide team, Miami Beach headquarters where a revolving stream of fitness celebrities and top business minds [...]
What do great consumer experiences have to do with running the most successful womens fitness franchise?
Everything!
There was a great book written several years ago titled “The Experience Economy”, by B. Joseph Pine. The author describes the changes in consumer behaviors throughout the years, from the industrial age, where our purchases were need-based. As America evolved, [...]
I was having brunch with some friends at a sidewalk cafe in Miami Beach, when a strikingly familiar face approached our table. A girlfriend of mine who runs a well-known talent agency stood up and said “Hello Calvin, how are you?” I immediately placed the identity of our new lunchtime friend… it was [...]
What a great and unique experience to design an entire television network from scratch… that is essentially what our team was challenged with in December, once elements made the decision to launch our “elements living television” network in mid-2009.
So, how do you go about creating a TV network? First, it begins with developing a [...]
FOR IMMEDIATE RELEASE Miami, FL – 2/22/2009 – Upscale fitness and lifestyle brand elements for women has announced the launch of “elements living TV” – a multi channel fitness television and broadcast network.
elements living TV will be a healthy lifestyle-oriented network featuring entertainment and uniquely branded “elements” content. The channels will offer [...]
elements “shares the love” with a donation of 100 BalanceD Diet memberships
to a California Breast Cancer foundation
Los Angeles, CA – 02/2/09 – elements™ gives its full support to the fight against cancer with a donation of 100 BalanceD™ memberships to The Wellness Community of West Los Angeles.
The Wellness Community is an organization whose mission is [...]
One of the important distinctions of elements for women, is that we recognize that tracking customer experience management delivers the organic growth that drives higher same store sales, continuously higher average unit problem, greater profits, higher earnings and value. ACSI (American Consumer Satisfaction Index). We are one of the only fitness franchises to do [...]
Fitness Industry named High Growth Sector for 2009.
With all of the bad economic news we are hearing in the media, I thought it would be nice to share this story from yesterdays “Financial Week” highlighting the industries which are actually predicted to grow in 2009, and why…. The fitness industry is [...]
In the previous post, I was writing about some of the new projects we are pursuing at elements group…. Believe it or not, there was too much to fit into one post, so this is a continuation of the previous, “upward momentum” story…. it is certainly an exciting time to be in the fitness [...]
As the weather chills and the Holiday lights go up, the end of the year provides a great time to reflect, and to plan for upcoming 2009. Last week, I was writing a letter to our franchisees about some of the new projects we are investing in. When I was finished, I re-read the [...]
What an exciting time of the year to be able to announce our expansion into the consumer products space. elements has been growing steadily since 2004, to emerge as the category leading fitness brand for women. We have been heavily investing into the creation of consumer portals and networks, such as our elements [...]
elements group began a limited sale stock in our parent company last month, allowing outside investors, franchisees, as well as our own members to share in the impressive growth of the international fitness and lifestyle brand. A private stock offering is different from the publicly traded kind, each investor must meet certain financial criterion, and [...]
