Any reader of this journal knows that I (and elements) are big believers in ongoing training, and continuing education for all staff members – from our Club Directors to part time associates. A well trained staff exudes confidence, and simply performs better. elements for women franchising devotes considerable resources towards ongoing education and enhancements for [...]

It was great to be able to have good business news to share last week, among with the flood of bad news from Wall Street. elements has announced more locations under development this month than many other fitness brands combined – over 28 in total! No doubt that we are in a serious [...]

Believe it or not, it is possible not only to survive, but to thrive in tougher economic markets. And guess what…. if you learn how to profit even in “down” markets, then think how well you will flourish when things inevitable get better again.
They say that if you took all of the wealth on the [...]

We were very excited this week to announce two new Regional Developers to the elements for women franchise system. We began the national growth of our Miami-based upscale fitness brand about three years ago, and now have over 70 locations worldwide under development. One of the most rewarding and exciting aspects is to see franchisees [...]

As you may know, Wall Street has seen two major events occur over the
weekend, including the meltdown of Lehman Brothers, a 150+ year old
founding financial institution and the takeover of Merrill lynch, an equally large
brokerage.

This is very likely to have people talking about the instability of the
financial system, many analysts have said we are one [...]

As the chairman of elements group, I have the privilege of collaborating in many diverse areas of our brand’s growth. Franchise training is one of my most favorite, and one of our most important jobs, as we continue to build a brand described as “the category leader in fitness clubs for women.”
The following is an [...]

You might find it surprising to know that the original vision for elements was to develop just 10 clubs in 3 cities: New York, Miami, and LA. That was it. The idea was to offer the most complete fitness experience for women, in a hip, stylish environment, and to corner those three important markets. [...]

Is your business famous yet? It is important to understand how to really build buzz locally, and drive more traffic to your business organically.
We are all well aware of the importance of the web in consumer’s buying patterns. Consumers use the web to research, explore, and 78% make buying decisions prior to ever [...]

The fitness industry has experienced double digit for each of the past three decades. All of our statistics and projections show the largest growth is yet to come, with an abundance of baby-boomers and wider usage percentages.
Although some of the growth is attributed to demand factors, I believe a large part of the fitness industry [...]

After the visit to our new showcase club/spa in Alpharetta, I was excited at the exception level of quality offered in Atlanta gyms. The city had been lacking an option for women to experience a great workout/lifestyle club, a void which elements has nicely fulfilled.
On my second day visiting the clubs of Atlanta, I entered [...]

This week I traveled to Atlanta to meet with the elements for women franchisees and staff there. Atlanta was one of the original regional markets for elements, and we have recently announced 8 territories being reserved for development there.
I have been in and around the health club industry for over 15 years, and have toured [...]

elements fitness has recently announced the expansion of our clubs in the Charlotte market, and the addition of BalanceD Diet to the city. We are in-process of some great upgrades to our club at 129 W Trade Street, and our corporate team has been making frequent visits to the city
On a recent visit to Charlotte, [...]