elements announces lines of Credit up to $100K are now available for our franchise candidates

There are tremendous benefits to aligning with a well-respected franchise. A good franchisor is a partner, helping you in many ways, including: Choosing the ideal site, negotiating better real estate terms, lowering your costs for equipment and construction, teaching proven marketing [...]

Even Oprah is talking about the economy and fitness…. here’s a recent clip from Oprah.com, speaking about the “state of the industry”…
“We’re sweating out stress at the gym, too, which also hits the V-spot: Aerobic exercise and yoga enhance Vagus nerve output — as does meditation. The Equinox fitness club chain, with locations [...]

It has always been a part of my initial vision for elements fitness to create a brand which was “living.” A living brand, Disney, Harley Davidson, Budweiser… is larger than the company itself… it a a part of the consumers life. elements has all of the potential to do this. Sitting in our clubs, I [...]

“No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we [...]

I found a great research study on fitness and the economy in US News and World Report which once again confirmed a trend I have been noticing. Interestingly, this is the third such study I have found drawing the conclusion that diet and fitness businesses are part of a recession resistant industry.
“Conventional wisdom [...]

One of the important distinctions of elements for women, is that we recognize that tracking customer experience management delivers the organic growth that drives higher same store sales, continuously higher average unit problem, greater profits, higher earnings and value. ACSI (American Consumer Satisfaction Index). We are one of the only fitness franchises to do [...]

Fitness Industry named High Growth Sector for 2009.

With all of the bad economic news we are hearing in the media, I thought it would be nice to share this story from yesterdays “Financial Week” highlighting the industries which are actually predicted to grow in 2009, and why…. The fitness industry is [...]

What an exciting time of the year to be able to announce our expansion into the consumer products space. elements has been growing steadily since 2004, to emerge as the category leading fitness brand for women. We have been heavily investing into the creation of consumer portals and networks, such as our elements [...]

I was speaking to a well-respected executive from the franchise industry today. I really enjoyed our call, and I thought I would share some of the conversation with you – it really shows the process of buying a franchise from the other side of things…..
In business, you can either let or [...]

elements group began a limited sale stock in our parent company last month, allowing outside investors, franchisees, as well as our own members to share in the impressive growth of the international fitness and lifestyle brand. A private stock offering is different from the publicly traded kind, each investor must meet certain financial criterion, and [...]

I like reading interviews… for me they provide a great insight into the mind of the subject. While an article is generally the opinion of the writer, an interviewer is almost like having an actual conversation with the person. I was interviewed for a fitness business magazine several months ago (I remember it being [...]

Although much of the retail news these days is filled with doom and gloom scenarios, there is at least one industry which is gearing for a real surge in business …. lucky for us, it is the fitness industry
Fitness, weight loss and wellness see a real spike in sales for a 70 [...]