Miami, FL – 10/2/2009 – elements fitness, in an unprecedented industry move, announced the launch of BalanceDiet, a new franchise opportunity designed for the weight loss consumer. The BalanceDiet brand offers a lifestyle approach to dieting, with customers engaging with diet and health experts, both in person, and over the web, coupled with a highly acclaimed (wholly owned) product line. This combined strategy gives potential customers the added edge they need to achieve their fitness goals.

Available in all 50 states, as well as internationally, BalanceDiet Center offers a franchise opportunity for today’s investor. The individual centers offer multiple revenue streams, such as 1-on-1 Coaching, Popular and Well-branded Supplement and Product Sales, Small Group Series and Classes, Interactive Diet, DVD’s and more. Backed by a multi-million dollar interactive weight loss portal, which allows clients and diet consultants to help track progress, create meal plans, grocery lists and offers tips and tricks, the new system is poised to take the dieting franchise market by storm.

BalanceDiet offers investors the opportunity to reap huge rewards with only a small investment. For as little as $30,000 liquid investment, franchise owners will be able to launch their own BalanceDiet center, making this the perfect launch into the multi-billion dollar fitness dieting industry for first time business owners.

The concept for BalanceDiet came from entrepreneur and elements brand creator Christopher Palumbo. He determined that a market truly exists for an appealing diet and weight loss brand with a stylish, simple, and no-nonsense approach. With BalanceDiet, elements does just that, while simultaneously offering affordable franchises for those ready for their own business. “The recession-proof diet and weight loss industry is at 64 billion dollars annually and experiencing tremendous growth each year. BalanceDiet is a well-rounded weight loss program, offering effective products and services in a stylish environment. Franchisees benefit from an association with elements, a major fitness brand and our related magazines and media channels, making BalanceDiet the first weight loss offering with an emphasis on both diet and also an active lifestyle,” says Palumbo.

Don’t miss your opportunity to embark on the new elements BalanceDiet experience in your community. Territories are already being reserved, with twelve reservations taken within the initial two weeks.
visit us on the web at: www.elementsforwomen.com

About elements™
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly-owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online and Club Business

Los Angeles, CA – 02/2/09 – elements™ gives its full support to the fight against cancer with a donation of 100 BalanceD™ memberships to The Wellness Community of West Los Angeles.

The Wellness Community is an organization whose mission is to enhance the lives of people with cancer and their loved ones through support groups, educational workshops and mind / body classes. Offering a variety of services, including “movie therapy”, cooking classes, meditation and yoga techniques, networking groups and lectures, The Wellness Community aims to provide support and guidance while building stronger community relations. The organization also hosts special events and fundraisers, such as the Legendary Bingo Fundraising Event.

elements™ donated 100 BalanceD™ memberships to The Wellness Community, priced at $99 each, to help promote healthier eating, fitness and lifestyle. Providing 24/7 nutrition and diet support, the online BalanceD™ program integrates the upscale feel of the elements™ brand with knowledge from leading fitness and nutrition experts to encourage members to follow a healthy diet and lifestyle. BalanceD™ tracks all aspects of dieting online, from live one-on-one lifestyle consulting, to recipes and menus, diet analysis, meal planning, workout tips, personal trainer workouts, weight tracker and BMI tools.

BalanceD™ memberships will be used by The Wellness Community in a number of ways, including as prizes for upcoming fundraising events.

“elements™ is proud to give our support to The Wellness Community. By joining other big-name sponsors like Viacom International, the Walt Disney Company and Bloomingdale’s, we really believe we can make a difference in the lives of cancer patients and survivors and their families,” said Chris Palumbo, elements™ brand director.

For more information about elements™, BalanceD™ or The Wellness Community, please visit www.elementsforwomen.com, www.balanceyourelements.com and www.twc-wla.org.

What an exciting time of the year to be able to announce our expansion into the consumer products space. elements has been growing steadily since 2004, to emerge as the category leading fitness brand for women. We have been heavily investing into the creation of consumer portals and networks, such as our elements living magazine, our All Star Fitness Advisory Board, BalanceD interactive Diet, elements living TV (coming soon!). Possibly one of our most exciting announcements comes at the end of this year… the birth of Oceånica, by elements. Our creative team has developed a genious offering with Oceånica products…. the beautiful, smartly designed line will feature organic and very potent anti-aging, slimming, and health enhancing ingredients. Over the next few months you will see a very exclusive line of weight loss products unveiled.

Having an exclusive, well-designed line will help the elements brand in many ways, including adding a powerful new revenue stream for franchisees, a great addition to the wellness experience for members, and an important “star” to allow elements into some of the top fashion and lifestyle books. Look for many exciting announcements to be coming about Oceånica, our products, and our launch parties very soon!

elements for women Advisory Board Member Dr. Melina was featured on yet another television appearance speaking about BalanceD Diet, our popular interactive weight loss solution. For more information on elements Fitness Advisory Board, click here.

Click Here to watch the video

elements makes exercising "Smarter"

It is always a pleasure to welcome guests to our corporate offices from around the world. As the brand founder, I am humbled by the fact that people will travel thousands of miles for the opportunity to meet and do business with the elements brand.
Over the past year, we have hosted guests from Australia, Greece, India, Japan, Vietnam, Korea, Brasil, and England. This week we were pleased to welcome executives from the HUR Fitness Company in Finland, the manufacturer of our smartcard workout equipment. Smartcard technology helps to create an exceptional member workout experience in the elements for women gyms. The equipment has color flatscreens at each station of the circuit workout, and “greets” each member by name, self-adjusts to her settings, records her progress, and even tells her where to go next… it is very similar to having a virtual personal trainer – and is a great tool for members. This type of interactive technology is one of the major fitness trends worldwide, causing a membership explosion within the industry.

In todays meeting, we were discussing some exciting planned enhancements to our smartcard program, including integration with our online class scheduler, and BalanceD interactive diet for members. With the completion of these additions, elements members will be able to find a club online, join, shop for products, view and book classes, personal training session, diet coaching session, view their club attendance and each workout progress, making it the most sophisticated member portal in the industry. elements is more than a health club brand, we are a total lifestyle – this technology allows us to deliver varied wellness options to our members, in their own space, and on their own schedule.

Our discussions were also regarding the expansion of the elements for women clubs into Eastern Europe, and the planned development of a flagship location in Estonia, a major port of call for the Baltic Region. With the flagship club complete later this year, we will be able to host European operations for franchise development… I am very excited to make this visit!

elements fitness lifestyle coach Ami Suvanti featured in Woman's World magazine

It is exciting to see the continual interest from the press into our fitness programs, including Woman’s World Magazine. We are gathering large numbers of testimonials from elements members, video testimonials from BalanceD diet users, inquiries from press and media, as well as frequent features on blogs and online media.

elements is designed to become the leading fitness and lifestyle brand for women… we do this by focusing our energy to build the very best consumer experiences…. this is the foundation which causes the brand to grow rapidly. New elements club openings in Chicago, Atlanta, and Colombus Ohio this month were met with buzz from the communities, members, and even online bloggers… even a new partnership locally with Whole Foods Market. elements is fast becoming a community which will grow itself – this will be one of the runaway secrets to this brand’s success in the lifestyle and fitness sectors.

As seen in Woman’s World Magazine

I was conducting a phone meeting with a business contact of ours in Bombay, India, who said that speaking to me was “both a pleasure and a joy.”

I smiled as I hung up, but began to reflect on the tremendous, and also the subtle cultural differences that exist among us. In business (and in life), I am always careful to be a student of a culture, and to let my counterpart take the lead. Knowledge of, or at least a respect for culture, and our cultural differences goes a long way with international business relationships.

We have begun to focus the elements brand on “global growth,” given the wide spread appeal of our philosophy of “balanced, healthy lifestyle.” Our board also shares the vision that being an international fitness and lifestyle player gives elements a far greater depth. Our online interactive diet, “BalanceD” has a community feature which allows women globally to chate and share inspiration, tips, and stories with each other. It is really fascinating to watch women from such different backgrounds and worlds share a common weight loss or lifestyle goal.

It is really essential to understand the economic impact of a global marketplace. Today, just focusing a brand state-side is almost perceived as short-sighted. In terms of business, if the growth can be managed, it certainly makes great sense to have operations internationally – it stabilizes the brand in times of political or economic uncertainty, while adding an entire new dimension of depth. In total, with the right team, international growth, coupled with a solid base at home, builds a more solid investment for shareholders, with far greater growth potential.

I was invited to enjoy a great dinner at the newly-opened DeVito restaurant in Miami’s ultra-chic SoFi (South of Fifth) neighborhood, an area fast becoming known for its A-list residents and new… A-list chefs.

Upon entering the building, I noticed the use of “living walls,” one of the design features that we use throughout many of our elements clubs… the designers has used it to add character to the building exterior, as well as add intrigue to the space. It was a great evening, a delicious gourmet Italian meal, and a nice opportunity to hear growing and very positive feedback on BalanceD, our interactive weight loss portal, which is now beings used by many of the cities top trainers, and of course their clients… our mention in media, from the NY Times to the Miami Herald has made us “the” diet… funny that was not the original intention at-all, BalanceD is a very well rounded portal aimed at the average woman with more than 10lbs to lose… but its hard to say no to great press!

Im not sure why I was so surprised to see the cover of Time magazine… I mean, we all know that obesity is one of the top killers of Americans… we know that each generation is producing heavier and heavier children. Still, you must admit, there is something very in-your-face about the cover of Time magazine.

The article (and countless studies) went on to detail the various factors to blame… increased portion sizes, trans-fats, and parents failing to teach proper eating and healthy lifestyle tips to their children.

It doesn’t take a scientist to recognize that there is a dangerous trend at work. I believe that most parents with overweight children are aware of the dangers, but are lacking easy solution on how to adapt a change. Let’s face it, parenting is tough work, having to gingely coach a child into exercising and eating right, on top of the other 1,000 challenges just makes an already challenging job that much tougher.

One proven solution is to be a positive role model. Many published studies show that overweight parents are more than 100% more likely to have overweight children than their fit-an-trim counterparts. Again, this really makes sense- a child grows up seeing the importance of exercise, watching their mom and dad make time for the gym, selecting healthier options. Exercise can (and should be) a family acitivity. Healthy cooking can be a part of an everyday lifestyle. At elements and BalanceD, few of our clients initially realize that hiring a personal trainer or a diet coach can also be a true benefit to their families, they generally will begin coaching or a weight loss program for a personal solution. While this is great, it is a true bonus in my opinion when that knowledge is shared to create a healthy lifestyle for the family. Our lifestyle coaches make shopping lists, suggest recipes, and can even adapt your family’s favorites into a lighter version. Parents making better food and cooking choices makes for a healthier (and slimmer) family. What more compelling reason could their be to begin a wellness program today?