The following is an excerpt from www.healthceoblog.com
As we are approaching the closeout of 2009, we have a great opportunity to reflect upon the growth and achievements made over the past year, as well as the past 5. It is hard to believe that elements™ fitness will be turning 6 years old next year – with 10 clubs open and over 50 franchise development territories sold to date, the next years will mark unparalleled growth for our popular fitness brand.
elements has developed a number of supporting brands over the past several years, allowing us to highly develop our offerings, and to tailor each offering to its appropriate audience. For example, instead of simply adding weight loss programming to our clubs, we developed BalanceDiet, an entirely separately branded weight loss system. BalanceDiet has evolved into its own stand-alone franchise offering this year, as well as it’s home inside of elements clubs.
Our in-club experience took a leap forward this year with the launch of “elements living TV,” a full entertainment and education network developed specifically for our members. popular music videos, well-presented digital signage, and clips from our All Star Fitness Experts create a unique and highly engaging member experience. Our television network is linked to elements living, our online magazine – to further develop content and make the entire experience interactive for members and guests.
The new year brings also the launch of Organics™ Weight Loss and Slimming Products, a well-designed supplement line of all natural products, specifically created for our target market and their families. The initial line of 6 products blends cutting edge science with carefully selected organic and vegetarian ingredients to develop a line of products which not only is safe, but is highly effective and “feel good” as well. Organics™ is a great example of multiple revenue centers that elements offers to its franchisees.
We are frequently asked by our members, consumers, and fans what can be expected of the elements brands over the next year…. expect more locations, in great cities, opening soon. Expect more from our award-winning lineup of classes and fitness celebrities. Expect more of elements™ in the news, more communities, and more online networking features designed exclusively for our fast-growing membership base worldwide…. expect to Make it Happen™ in 2010!
elements is the only national full-service fitness and lifestyle brand for women. For more information on elements, or for business opportunities, call us at 305-535-1525 or visit www.joinelements.com
Tags: elements fitness, franchise development, franchisees, popular fitness brands
