One of the true marks of maturity for a brand is growing interest from developers to invest and launch your brand internationally. Top International Developers are usually highly keen on their local markets, and tend to have the resources to launch and operate units in multiple cities simultaneously. The top international developers seek out category-leading brands, they want to rollout the top concepts locally. Our steadily growing interest from international developers (Australia, India, England, Canada, Peru, Mexico, Latin America) tells me that elements for women is quickly reaching that status.
Elements employs a unique approach towards international development, as we believe a fitness brand needs to not only be translated physically into the local language, but translated culturally as well. For example, the fitness experience for a woman in Brazil is far different from a woman in India. Our expert team is widely regarded as leaders in the industry worldwide, and is actively involved with IHRSA (the International Health Racquet and Sportclub Association). As a truly international brand, elements is well positioned to help spearhead the exploding fitness and wellness movements worldwide. The worldwide growth also helps to add tremendous resources, credibility, and status to our US clubs. We have receintly announced our expansion into Canada with a Toronto flagship. Later this summer we will be making several exciting announcements regarding new flagship clubs in Latin America, as the hub to elements South American expansion.
Tags: elements fitness, elements for women, fitness in Brazil, IHRSA, international developers, international franchise
