I am not sure what part of “lets launch a TV network” I glossed over the day I signed the paperwork to begin broadcasting elements. Don’t get me wrong, I am in love with the project, our partners, and what it means for the brand… Its just that (even) I might have underestimated just exactly how much work it takes to launch a network, here on the eve of our 3rd consecutive working weekend!
elements living TV is the next evolution of our acclaimed online magazine, a television network broadcasting within the elements clubs which will bring our articles, personalities and brand “to life” for members, on demand. Upon entering an elements club, the music will be hand selected (according to market, demographic, and time of day), with station breaks and branding segments mixed in to create a true entertainment experience for members and guests, and a emergence as a major media player in the fitness arena.
Behind the scenes the workload is tremendous. Luckily, our partners have already done the heavy lifting of developing the architecture of the network, the video servers and technology, and the media/licensing relationships that are critical to the venture. Add on top of that selecting thousands of music tracks and videos, and having someone screen each word and frame to ensure the content is appropriate. In addition to the music, the network will feature full (and all important) digital signage, cleverly branded station breaks, teasers, and “healthy lifestyle” segments.
The benefit to our elements club and members will be tremendous. The entire experience in any of our facilities will be choreographed in real-time, making the workout experience more memorable and entertaining. Early Nielsen research has projected this to improve overall member satisfaction rates, and to greatly increase the lifespan of a member, as well as the ancillary revenue per member, again, attributed to the clear and direct messaging from our elements TV network.
Tags: elements fitness, elements living, fitness expert, fitness media
