As the scope and reach of the elements for women brand continues to grow, we find ourselves venturing to more exotic and faraway destinations in search of the “next best thing” to present to our fitness consumers. Having a global outlook not only allows the diet franchise to remain fresh, but puts elements miles ahead [...]

I am not sure what part of “lets launch a TV network” I glossed over the day I signed the paperwork to begin broadcasting elements. Don’t get me wrong, I am in love with the project, our partners, and what it means for the brand… Its just that (even) I might have underestimated just [...]

Even Oprah is talking about the economy and fitness…. here’s a recent clip from Oprah.com, speaking about the “state of the industry”…
“We’re sweating out stress at the gym, too, which also hits the V-spot: Aerobic exercise and yoga enhance Vagus nerve output — as does meditation. The Equinox fitness club chain, with locations [...]

Many of us were a little surprised to see the recall of all 14 Hydroxycut brands yesterday by the FDA. I say “a little” surprised because supplement industry insiders have seen this coming for quite some time, along with a pending recall of some of the other popular extreme-energy enhancers.
The supplement industry has been teetering [...]