I laugh each time our publicist suggest that we create an “elements fitness” reality show. Its not that I don’t believe we have all the makings of a great one…. an international backdrop with a spirited (and growing) worldwide team, Miami Beach headquarters where a revolving stream of fitness celebrities and top business minds frequently mix, a New York presence with the sharpest financial and publishing minds (coupled with all of the craziness of the city).
elements for women has grown over the past five years from simply an idea to a leading international fitness brand with 55+ clubs under development, including being names “Best of” Atlanta and Chicago. We have developed an acclaimed online magazine, elements living, with a reach into the millions, and All Stall Fitness Advisory Board, and great customer experiences in our clubs. We are now further developing the elements experience and lifestyle to include a winning supplement and product line (Organics), as well as a full television network in our clubs, elements workout TV (and I want to in no way minimize the task by placing it last! It is one of our most ambitious projects to date!)
Maybe, just maybe, with all of these cool projects, interesting people, and great cities – we do have a story that people would like to see. After all, this blog (which I have been keeping for nearly three years) has thousands of very loyal readers – if a blog can create buzz like that, then surely a reality show might be good for elements…. or would it?
It is becoming apparent that the number of personalities multiplying around the corporate offices and our growing reach into the media space will soon lead to something… will it be workout DVD’s sold in our clubs? Great branded fitness programming airing on a major network? A book deal? Its hard to say…although with elements expansion into California, Hollywood is just right around the corner….
Tags: best of atlanta, elements fitness, elements workout, fitness celebrities, international fitness brand, miami beach headquarters
April 19th, 2009 at 10:42 am
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