elements™ announces expansion into Canada with downtown Toronto Flagship

April 2nd, 2009

FOR IMMEDIATE RELEASE: April 02, 2009

elements™ fitness announces expansion into Canada with downtown Toronto Flagship

Toronto, ONT – 4/2/2009 – Upscale women’s fitness brand elements has announced its expansion into Canada with a flagship center-city Toronto location. The club, expected to open early 2010 will be the first upscale women’s-only fitness experience for in the Toronto market.

“Toronto is a great city for elements… it has many similarities to New York, and a full service brand like elements can really be developed to its fullest – we are planning a real showcase location with some great surprises here. This is the first of several planned Canadian clubs, we are quite excited about it. The buzz we have been receiving from Canadian fitness professionals tells me, we are on to something really good”

The elements fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Relying on expert guidance and support, elements™ creates a platform for women to come together in an environment of health and wellness. The brand also features an online magazine and media channel, elements living, a full-service interactive diet program, BalanceD™, and a full retail line.

Miami-based elements currently has 12 US locations with a total of 61 franchised and company owned locations under planned development. elements for women has been adding health club locations in signature markets such as Chicago, Atlanta, and New York since its inception in 2004. The company, following its “clustering-based” philosophy to growth, has now begun active development campaigns in Canada and also Latin America.

For more information about business opportunities with elements, please contact Colleen Hawco at 305.535.1525 or colleen.hawco@elementsforwomen.com, visit www.elementsforwomen.com

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