We have been focusing our efforts several on initiatives which will add new revenue streams to our elements clubs. One of the unique attributes to our fitness franchise is the ability to drive a great percentage of revenue through multiple streams, such as personal training, diet coaching, supplements, premium classes, and retail.
Holidays (and seasons) make [...]
It has always been a part of my initial vision for elements fitness to create a brand which was “living.” A living brand, Disney, Harley Davidson, Budweiser… is larger than the company itself… it a a part of the consumers life. elements has all of the potential to do this. Sitting in our clubs, I [...]
I thought I would share this article that I came across on Bloomberg… it conforms what we have seen nationwide.
April 15 (Bloomberg) — Scott McLin used to hit the gym about once a week. Since losing his job as a marketing analyst three months ago, he goes almost every day.
“I have the time now, so [...]
I laugh each time our publicist suggest that we create an “elements fitness” reality show. Its not that I don’t believe we have all the makings of a great one…. an international backdrop with a spirited (and growing) worldwide team, Miami Beach headquarters where a revolving stream of fitness celebrities and top business minds [...]
Optimism and motivation have become part of our culture at elements fitness. We have, from the very beginning, viewed ourselves not as simply a womens fitness brand, but rather as something far more motivational… a movement to wellness.
Over the years, we have incorporated optimism into the fabric of the brand, from the welcome cards [...]
What do great consumer experiences have to do with running the most successful womens fitness franchise?
Everything!
There was a great book written several years ago titled “The Experience Economy”, by B. Joseph Pine. The author describes the changes in consumer behaviors throughout the years, from the industrial age, where our purchases were need-based. As America evolved, [...]
FOR IMMEDIATE RELEASE: April 02, 2009
elements™ fitness announces expansion into Canada with downtown Toronto Flagship
Toronto, ONT – 4/2/2009 – Upscale women’s fitness brand elements has announced its expansion into Canada with a flagship center-city Toronto location. The club, expected to open early 2010 will be the first upscale women’s-only fitness experience [...]
