Calvin Klein thinks we’re cool

March 16th, 2009

I was having brunch with some friends at a sidewalk cafe in Miami Beach, when a strikingly familiar face approached our table. A girlfriend of mine who runs a well-known talent agency stood up and said “Hello Calvin, how are you?” I immediately placed the identity of our new lunchtime friend… it was [...]

Filled Under: elements brand

Getting Smart in Ohio

March 8th, 2009

Womens fitness in Ohio took a big step up with launch of elements for women Tremont, located within a popular suburb of Columbus. The full-service fitness club features a classic “elements” look as well as smartcard workouts, yoga, pilates, group fitness, cardio and more. Additional locations are planned for the area, as well [...]

Filled Under: Elements Clubs

Is your franchise a leader?

March 6th, 2009

In reality, there are few industries as dynamic and energized as the fitness industry… It sounds cliche, but by being a health club owner you really are doing good for others and your community, and enjoying powerful re-occurring revenue streams to boot!
At no time is the energy and growth of fitness franchises more [...]

Filled Under: Elements Clubs, Franchise Startup Articles

elements living tv Going Live

March 3rd, 2009

What a great and unique experience to design an entire television network from scratch… that is essentially what our team was challenged with in December, once elements made the decision to launch our “elements living television” network in mid-2009.
So, how do you go about creating a TV network? First, it begins with developing a [...]

Filled Under: Elements Clubs, Elements Living Magazine, Media, elements brand