I was speaking to a well-respected executive from the franchise industry today. I really enjoyed our call, and I thought I would share some of the conversation with you – it really shows the process of buying a franchise from the other side of things…..
In business, you can either let or [...]

elements group began a limited sale stock in our parent company last month, allowing outside investors, franchisees, as well as our own members to share in the impressive growth of the international fitness and lifestyle brand. A private stock offering is different from the publicly traded kind, each investor must meet certain financial criterion, and [...]

We gave congratulations this week to our three Atlanta gyms, for winning the prestigious “Best of Atlanta” award. It was notable to mention that this was the second “Best of” award elements had won in two weeks. To me, this is notable because it shows that consumers and members are really expressing their loyalty [...]

Isn’t it nice to be rewarded for a job well done? Isn’t it even nicer to have good business news to share in the midst of all of the media hype on the economy?
We were very pleased to read today that elements for women was named “Best of Alpharetta.” Our growing presence in Southern [...]

I like reading interviews… for me they provide a great insight into the mind of the subject. While an article is generally the opinion of the writer, an interviewer is almost like having an actual conversation with the person. I was interviewed for a fitness business magazine several months ago (I remember it being [...]

Pre/Postnatal Fitness Expert Corry Matthews Joins elements for women Advisory Board
MIAMI BEACH, FL – 10/31/08 – elements for women, the upscale Miami Beach based fitness brand, announces an exciting new addition to their All-Star Fitness Advisory Board: pre/postnatal fitness expert, Corry Matthews. She joins the comprehensive lineup of experts from the areas of diet, fitness, [...]

The development of a truly great brand requires you to get feedback from your consumers and partners. This is something that we at elements for women do frequently, from our prospects, from our members, from our franchise partners, stockholders, and team members.
One good example of this is our philosophy on creative materials. In our effort [...]

It was a nice surprise this week to see Demi Moore visiting elements Alpharetta on a recent film shoot in Atlanta.
We were holding an franchisee training event at the opulent 10,000 square foot spa/fitness club. As a full service salon, spa, and fitness club, the facility is able to deliver world-class services to a [...]

Although much of the retail news these days is filled with doom and gloom scenarios, there is at least one industry which is gearing for a real surge in business …. lucky for us, it is the fitness industry
Fitness, weight loss and wellness see a real spike in sales for a 70 [...]