It is easy to get caught up in the woes of our US economy, but when you speak to successful investors (those who haven’t been hit by this current market), you will notice on strong trend: investing into international markets. Once though of as a risky strategy, now we are truly part of a global economy. American brands, such as Coke, McDonalds, and Sharles Schwab are as easily found in any international city as they are here at home.
Although much of elements for women growth for the past several years has been US-based, several months ago we began to add focus to developing international markets, a move that has played out very well for both us and our stockholders.
Our fast-growing international franchise division is in late stage or final talks with a number of great international locations, and expect to be announcing signature clubs in Kuwait, Dubai, Australia, and nearly every major city of Canada by the end of the year. Our international partners are a serious group, and have aggressive plans to launch and grow. US fitness brands do extra-ordinarily well with international customers, it is the theory that “geography builds credibility.” (Much as the as consumers believe that Italian fashion designs [Gucci, Prada, Ferragamo] are superior to American, and thereby worth the extra money). By partnering with elements, these international locations will build fast credibility and association.
elements is also preparing for a big launch South into Latin America. We have teamed up with a major international franchise agency to begin the translation of our sites and manuals into Portuguese and Spanish, opening the gateway to one of the most significant and lucrative fitness expansion markets in the globe. Much more about this to come….
Tags: elements for women, fast growing franchise, international franchise, investing into international markets, successful investors, US fitness brands, woes of US economy
