It is no secret that we are moving into the next stage of development of (elements group) growth, which involves the acquisition of strategic facilities across the country. This acquisition strategy will quickly expand our footprint of fitness club operations, as well as provide excellent resources for franchise training – further strengthening the overall operations of the brand. Since our team is headed by former Nike VP Bruce Fabel (CEO of elements), we have been attracting the attention of many serious investors, elements is quickly becoming positioned as one of America’s great franchises.
I was very happy to receive a call today wi from Jeff Hicks, CEO and Partner of the Crispin Porter + Bogusky ad agency. The agency, known as the “factory” is widely regarded as one of the top creative agencies in the world, with such noted key clients as Microsoft, Burger King, BMW. Although this was the first of many possible talks, the idea of having such a major ad agency on our team is certainly exciting. Next week I leave for the west coast to announce our expansion into California, and to begin fielding requests from potential franchisees and stockholders in the Western States.
Tags: bruce fabel, Crispin Porter, elements, elements group, fitness club operations, franchise training, great franchise







