One of the things, in my opinion, which truly sets elements apart from other wellness brands is our All Star Fitness Advisory Board. The board is a well rounded panel of true experts and leaders in various wellness fields. We refer to elements as a “living brand,” meaning that is is real, touchable, and attainable by our consumers, staff and team members, and community. Rather than a celebrity spokesperson, which to me seemed cold or fake, we choose to showcase personalities which we believe will enhance the experience and lifestyle of elements. We generally will feature our All Star panelists in media outlets, such as our elements living magazine, elements syndicated columns featured in other major online sites or magazines, news and television features, and radio programming. This allows us to market the brand, our advisory board members, while at the same time educating.
We were very proud to begin an association with Dr. Melina, “America’s Diet Doctor” from the Discovery Channel network. Dr. Melina began by discussing our new BalanceD diet on ABC, as one of the top “Diet Secrets for 2008″ this week. This was great timing, which coincided with the soft launch of the online diet and wellness mega-site. We have some very exciting major media announcements coming up this year, as elements begins its association with Pierce Maddie, one of the top public relations firms in the country… more to come on that!
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Tags: balanced diet, fitness
