There was a definite warm spot in the cold Chicago winter, as elements launched the first club in the Chicagoland metro.
Chicago is an exciting market for us to enter. Not only does it represent one of America’s top cities, but it also geographically allows us to develop the midwest, and create support networks for the [...]

There are some moments where it becomes apparent that elements is truly a global brand. Today I was enjoying a healthy lunch on Ocean Drive, a few blocks from our offices. I was on a call with Mats Manderbaka, the CEO of the HUR Company, the manufacturer of our smartcard equipment. elements has renewed an [...]

One of the things, in my opinion, which truly sets elements apart from other wellness brands is our All Star Fitness Advisory Board. The board is a well rounded panel of true experts and leaders in various wellness fields. We refer to elements as a “living brand,” meaning that is is real, touchable, and attainable [...]