I was asked by a colleague the other day what I would do for my profession if I were handed 20 million dollars, but still needed to be employed…. my answer came fast – and it was to keep doing exactly what I am doing today. It is very fulfilling personally to watch businesses (and people) grow.
elements? began with one simple concept, to create a complete, upscale
lifestyle brand for women. We continue to carefully select the best
business partners, franchisees, and locations, and grow steadily.
I know my vision and enthusiasm is also shared by our corporate team, our franchisees, and our club "lifestyle consultants." I hear it on each phone call, and I see it each time I visit a club, as I did this week in Atlanta. Our initial club location is busier than ever, and will soon be joined by two additional great clubs in the market. Each location will offer a unique amenity mix and will really help to define the brand as a market leader in Atlanta. We have a total of 7 locations planned for the metro.
On Friday I flew back to Miami Beach, welcomed warmly by the eighty degree January weather. We had a busy end-of week, as the International Franchise Expo was held across the street from our Miami Beach headquarters. This was a great opportunity to meet with potential franchisees and business development partners from around the world, and our team hosted several receptions and events for a variety of guests who had flown in for the weekend.
Tags: lifestyle brand
